Headlines: Top media ad news in India for the week (Date: 18th October- 24th October 2021)

According to BARC’s September THINK report, Tv ad volume for this festive season was the all time highest. The report based it’s analysis on TV ads during the week of Ganesh Chaturthi and registered a 4% growth of TV ad volumes when compared to the previous four-week average. It also showed a 28% growth over the same time period in 2019.

Now, the warm-up matches of the T20 World Cup will be streamed by Disney+ Hotstar. All the teams matches along with the main event will be starting from October 17th, 2021.

An increased viewable impressions was observed when it came to mobile campaigns in India in H1 2021, according to the Media Quality Report by Integral Ad Science.

According to the RedSeer report, in the last 6 months, the ad spends on short-form video platforms have seen an incredible growth of 3X. Another highlight of the report was the disparity between the total amount of ad spend (1% of ad dollars) and time spent (7%).

Dettol is named as hygiene partner for ICC Men’s T20 World Cup 2021.

Instagram is testing tools that would make it more convenient for creators to find sponsors on the platform.

Radio Advertising Update- The Ram Ratings for Week 33 to Week 36 are as follows-

  • Fever FM dominated the Mumbai and Delhi markets.
  • Radio Mirchi grabbed the top spot in Kolkata.
  • Radio City topped in Bangalore.

BARC top 5 advertisers of the week 41 (9th October – 15th October 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Cadburys India LTD, Godrej Consumer Products LTD, Brooke Bond Lipton India LTD,

According to BARC weekly data, the following were the top 5 paid TV channels in week 41 (9th October – 15th October 2021) –

Paid– Sun TV, Star Plus, Star Maa, STAR Sports 1 Hindi, STAR Vijay.

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