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Discovery Communications India has now adopted its new identity as Warner Bros Discovery, which has become effective from 11th April. As per sources, the integration…
A news channel catering to Delhi, NCR and Haryana has been launched by Zee Media Corporation Ltd. As per the network, the channel named ‘ZEE…
By reaching more than 43 Mn households, DD FreeDish has now become the largest DTH platform in India. The Free DTH service of Doordarshan has…
Television has been a staple platform for advertisers and brands since its inception. The co-viewing nature of television and the wide reach attracts brands, which…
Viacom18 which is a joint venture between ViacomCBS and TV18, will be introducing its English sports channels, Sports18 1 HD and Sports18 1 SD on…
BARC India has finally resumed the ratings for individual channels in the news genre. It has released data on March 17 for the week 10,…
Aaj Tak recorded over 1 Million concurrent viewers on its YouTube channel, due to the 2022 assembly elections results coverage. Belonging to the India Today…
BARC will postpone resumption of the release of TRP ratings for channels in the news genre, as per PTI. Earlier BARC had announced that the…
“If you can’t measure it, you can’t manage it”. This is a go-to mantra for every marketer. If you’re not measuring or monitoring your campaigns…
As per the TAM AdEx data for television, there has been an overall growth of 33% and 32% in Jan 2021 and Jan 2022 respectively,…