Pay DTH platforms added 290,000 active subs in Dec quarter: TRAI.
Cricket accounted for 87% of Indian Sports Sponsorship: GroupM ESP Report 2021.The report considered sponsorship spends, celebrity endorsement and media spends on sports properties.
Disney+ Hotstar lines up 11 new snackable shows.
InMobi launches in-game advertising on InMobi Exchange. This in-game inventory will enable brands to reach premium mobile users, with ads that blend into the game environment.
ZEE Digital launches Progressive Web Apps for 13 of its news brands. With the launch, Zee Digital joins the league of global tech giants like Facebook, Twitter, Alibaba, Uber, LinkedIn
RAM Ratings Week 9’21- Week 12’21: Fever FM maintains top spot in Mumbai, Delhi. BIG FM took the lead in Bangalore and Radio Mirchi sustained the top spot in Kolkata.
BARC top 5 advertisers of the week 16 (17th April – 23rd April 2021) are – Reckitt Benckiser (India) Ltd, Hindustan Lever Ltd, ITC LTD, PEPSI CO, CadBurys India LTD.
According to BARC weekly data, the following were the top 5 free and paid TV channels in week 16 (17th April – 23rd April 2021) –
Paid–Star Sports 1 Hindi, Star Maa, Sun TV, Star Plus, Sony SAB.
Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dhinchaak.