Headlines: Top media ad news in India for the week (8th Feb- 14th Feb)

  1. Sports streaming period saw highest OTT video consumption in 2020: RedSeer report. The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively.
  1. According to the Ormax Survey 2020, YouTube has emerged as no. 1 most-trusted media brand among Indian kids, with a brand trust score of 71%, followed by Ludo King – 65% and WhatsApp – 63%
  1. BookMyShow rolls out home-grown transactional video-on-demand platform ‘BookMyShow Stream’ with more than 600 movie titles and 72,000+ hours of content.
  1. Beauty ad spend in India to be 15.2% higher in 2022 than 2019, says Zenith. Continued social distancing will limit global recovery in beauty advertising to 1.7% in 2021.
  1. News bulletin & feature film preferred by advertisers of the retail sector on TV: TAM AdEx. Ad volumes of the retail sector on television plunged by 34% in 2020 over 2019.
  1. Streaming platform Disney+ Hotstar has announced the key sponsors for the ongoing Paytm India vs England series – Dream11, ICICI Bank, Tata Cliq, Zomato, Unacademy, 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Drinking Water.
  1. Wavemaker rolls out multi-audience planning platform Maximize. Driven by AI and machine learning, Maximize allows end-to-end planning for fragmented target audiences.
  1. Government allows theatres to operate at 100% occupancy.
  1. According to Dentsu’s recently released 2021 forecast on Global Advertising Spend (Ad Spend) report, Global advertising spend is expected to grow 5.8% in 2021. India’s digital ad spend was at 27.9% share in 2020, an increase by 7.9 versus 2019.
  1. BARC top 5 advertisers of the week 5 (8th Feb- 14th Feb 2021) are – Hindustan Lever LTD, Reckitt Benckiser, Ponds India, Brooke Bond Lipton India LTD, and Proctor and Gamble.
  1. According to BARC weekly data, the following were the top 5 free and paid TV channels in week 5 (8th Feb – 14th Feb 2021) – 
  • Paid–  Sun TV, STAR Plus, STAR Maa, Colors, STAR Vijay. 
  • Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal. 
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