Headlines: Top media ad news in India for the week (Date: 2nd May – 8th May 2022)

Sony Pictures Networks India (SPN) has bagged the exclusive media rights for broadcasting Roland-Garros, the French Open-Tennis Tournament between 2022-24. The prestigious Roland-Garros’ upcoming edition has been scheduled for May 22 to Jun 5, 2022. 

According to industry experts, the growth of super-apps can be a game-changer for Indian advertisers as they can effectively cover the needs of consumers on one platform. Super-app is a web or mobile application that provides multiple services on one go, which even includes financial transactions and hassle-free payment services. (Source: E4M)

After the success of Telugu, the video-on-demand streaming platform Aha has entered the Tamil market. Aha Tamil will include Tamil web series, originals, non-fiction shows with the proposition of 100% Tamil celebration, with a subscription cost of Rs 365/year. 

Elon Musk has recently said that Twitter Inc might charge a fee for government and commercial users but will remain free for casual users. However, Twitterati has asked Musk to define ‘commercial users’. This move by Musk has irked several sections of users. 

Snap Inc has planned to expand its India team even more in order to build on market growth. The expansion efforts of the social media company in India helped them reach 100M Snapchatters in 2021. 

As per experts, the growth of cricket viewership on OTT especially IPL is primarily driven by young men, while TV viewership spreads across the family, including men and women of all ages. According to an analysis by Kantar, 53% of viewers of IPL 2021 on Disney+Hotstar were men. (Source: E4M)

ZEE5 has revealed its blockbuster content slate for 2022 which consists of 80+ titles spanning across Hindi, Bengali, Telugu, Tamil and Punjabi. The slate also includes 40+ original shows as well as 40+ movies featuring a gamut of genres. 

RAM Ratings Week 10’22-Week 13’22: Radio Mirchi claims the top spot in Mumbai, Fever FM gains spot in Delhi. While Big FM retains the top position  in Bangalore, Mirchi tops the Kolkata chart.

BARC’s top 5 advertisers of week 17 (23rd April – 29th April 2022)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Coca Cola India Ltd., Godrej Group, ITC.

According to BARC weekly data, the following were the top 5 paid TV channels in week 17 (23rd April – 29th April 2022) – Paid–  Sun TV, Star Maa, Star Plus, Star Sports 1 Hindi, Goldmines.

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