Sainsbury Formula Media Planning Calculator
The Sainsbury Formula is a media planning model that was developed by the British supermarket chain Sainsbury’s in the 1970s. It is a simple yet…
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Funny Ads: Why Brands Take the Quirky Route?
Funny Ads: Does it make a difference? Connecting with a brand is no different than building a relationship and we all know any relationship builds…
Ultimate Guide to Sports Brand Advertising
Are you a sports enthusiast? If yes, then you must be aware of the importance of sports branding in today’s world. Sports brands have been…
Best Indian Women’s Cricket Ads Campaigns
With the ICC Women’s T20 World Cup 2023 and Women’s Premier League on the horizon, cricket aficionados of all gender and ages, both young and…
What is Digital Advertising? A Complete Guide
What is Digital Advertising? Digital advertising, also known as online marketing, refers to advertisements delivered through digital channels to promote brands and connect brands with…
Media Trivia- Based On IPL Ads
Crowd cheering, passive rivalry and hitting out of the ground, something just kicked inside, right? Well, ‘sports’ undoubtedly is synonymous with emotions for the Indian…
Women’s IPL 2023 Media Rights & Advertising Opportunities
Women’s IPL 2023 – A Game Changer for Brands What was ethereal is now finally real. What was ambiguous is finally obvious. What seemed far…
History of Advertising & Evolution You Should Know
A Journey From Hawking To Automation: Evolution of Advertising Industry Do you ever wonder how it all began? How did advertising take shape, and how…
Media Kundli- Voot
Voot is a video-on-demand (OTT) platform, part of Viacom18 Digital Ventures, and is the 2nd biggest AVOD platform in India. With over 35,000 hours of…