Political Advertising: Best Platforms to Use in 2023
What is politics in India? It is the race to become a household name and reach every possible Indian in the country. The political parties…
Category: Opinion/Trends
IPL Ads 2024 – Then & Now
The Never Ending Charm of Cricket IPL Ads The Indian Premier League (IPL) has emerged as a premier platform for advertising in India, catering to…
Nature & Scope of Advertising
It’s the year 1988, and a tea brand teamed up with famous tabla maestro Zakir Hussain to reach out to the aspirational middle class. Yes,…
Top 8 Creative Indian Real Estate Ads
Imagine. You are running late for work. You are grumpy, irritated and stuck in a traffic jam. Dejectedly you look out and this is what…
What Type Of Jingles Work Best On Radio
We live in an Ad saturated world. An average person comes across scores of advertisements on a daily basis in this consumer obsessed and oriented…
IPL 2022 Advertising: TV Advertising vs. Hotstar Advertising
Key Takeaways TV Advertising during IPL or Hotstar IPL Advertising : Which is better? Article In our last articles, we discussed ‘What’s New for Advertisers…
IPL 2025: What’s New For The Advertisers?
The Indian Premier League (IPL) has always been a spectacle of cricket, glamour, and unparalleled advertising opportunities. This year, IPL 2025 takes a quantum leap,…
TMA 9th Anniversary: Thank you for helping us create a flat advertising world
“It’s no use going back to yesterday, because I was a different person then.” – Alice in Wonderland. While most of us would associate the…
IPL Advertising: The tug of war between Covid-19 and festive season. Should you advertise?
It’s been six months and the uncertainty over Covid-19 is still there. People are trying hard to adjust to the new normal by staying home…
TV Advertising Facts and Figures
Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…