The Case of Dangal Channel & the future of TV ads in HSM
Summary: With top GEC FTA channels like Zee Anmol, Star Bharat, Star Utsav, Sony Pal, Rishtey moving to Non-FTA mode, viewership for the FTA channels,…
Category: Opinion/Trends
Why should brands prefer TV Advertising during Elections over IPL and ICC World Cup?
Key Takeaways: TV advertising during General Elections 2019 is the most cost-effective options compared to advertising during IPL 2019 and ICC Cricket World Cup 2019….
2018 vs 2017: How Media Trends Changed in 2018?
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LinkedIn Video Advertising: The Best Option for B2B Advertisers
There is no room for doubt when we say video ad is much more effective in drawing audience attention and encouraging them to engage with…
Digital Advertising: How Much is Too Much?
This is a question we always encounter while executing digital advertising campaigns. How many times should we show digital ads to our audience? One time?…
Ads that make your heart go Awww!
Do you recognize this cat? It is not your neighbour’s pet but a celebrity with Millions of followers across the world. Famously known as The…
Want To Target Hindi-Speaking Rural Markets? Consider These FTA Channels
Rural India’s love for Television While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc.,…
Get over Display Ads: Try Native Advertising
About Native Advertising Native Advertising is a digital advertising option that is gaining traction in India at a supersonic speed. Native advertisements are ads that…
Radio: Who is Advertising and Who is Not
Abstract The following article contains an evaluation of data of the advertisement run on radio channels. It gives us insights about the product categories that…
IPL 2018 & FIFA 2018: What did we learn?
Abstract The following article contains an evaluation of TV viewership pattern for last 10 weeks. It gives us insights about how India watched television in…