Media Trivia: India Connected TV Report 2021
This quiz is based on the India CTV Report 2021 by Mediasmart, which talks about the growth of Connected TV in India during 2021. In…
Author: Vaishali Tripathi
Headlines: Top media news in India for the week starting 24/01
Sony Pictures Networks India has bagged the exclusive rights to broadcast Asian Games 2022. The deal spans from November 2021 to September 2023 and it…
How SMEs can expand their business through CTV Ads?
Connected TV advertising has become a prime tenet of marketing for big brands, but for relatively small businesses and brands, the domain of CTV ads…
Headlines: Top media ad news in India for the week (Date: 18th January – 24th January 2022)
News channels have seen a 12% growth in advertising spends in 2021 when compared to 2022. According to TAM AdEx, Reckitt Benckiser grabbed the top…
Looking to advertise on Union Budget Day 2022? Get high brand awareness at low rates
Union Budget Day 2022 (February 1) is fast approaching and like every year, this year too, the TV news channel viewership is expected to break…
Headlines: Top media ad news in India for the week (Date: 11th January – 17th January 2022)
The Ministry of I&B asked BARC to resume news channels’ ratings after a 13 month halt. BARC had stopped releasing their weekly viewership data for…
Headlines: Top media ad news in India for the week (Date: 4th January – 10th January 2022)
The TV broadcasting arm of Bennett Coleman & Company Limited (BCCL) , Times Network, has extended its promotional scheme for Times Now Navbharat HD, the…
Media Trivia: Global 2021 End-of-Year Forecast
This quiz is based on GroupM’s This year next year: Global 2021 End-of-year forecast, which talks about the global advertising revenue in 2021 and forecast…
How to Improve Your Landing Page Conversion Rates?
What is a landing page ? A “landing page” is any kind of webpage which a consumer may land on, however from a marketing perspective,…
Case Study: How Inorbit Malls leveraged Digital Medium to increase brand awareness and traffic
Product/ Service Inorbit Malls (India) Private Limited a subsidiary of the K. Raheja Corp, is the pioneer of the mall culture in India. The company…