Characteristics of Advertising that you need to Know

As an advertiser and a consumer, we have seen a lot of ads that astound us and ads which are flops. People are presented with…
As an advertiser and a consumer, we have seen a lot of ads that astound us and ads which are flops. People are presented with…
In this fast-paced world, everyone needs to keep up with speed and understand the market but along with keeping up with the trends, one should…
Before getting into what can be a possible IPL advertising strategy, let’s discuss why Ipl advertising strategy is even needed. Well, strategizing is never a…
Nail-biting hits, high octane drama and intra-team rivalry, this glitzy sporting event has it all. Yes we are talking of glamour and sports, and only…
As the streaming industry heats up, Viacom18 makes a bold move to merge JioCinema and Voot, but will it be enough to dominate the market?…
Cricbuzz is an Indian website and an app dedicated to the sport of cricket. Founded in 2004, Cricbuzz has grown to become one of the…
What is performance marketing? As the name suggests, performance marketing terms to all the marketing and advertising efforts that lead to a certain desired action…
Week of 13th Mar 2023 Star Sports Ropes in Virat Kohli The tug of war between TV and Digital to get more viewership gets more…
What is Digital Advertising? Digital advertising, also known as online marketing, refers to advertisements delivered through digital channels to promote brands and connect brands with…
Sports Advertising: The Game Changer For Brands It isn’t a secret that brands are quick enough to jump into the sports advertising bandwagon, which is…