Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema
Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…
Author: Vaishali Tripathi
Dissecting Tata Tiago’s ICC Men’s T20 WC 2022 CTV Sports Campaigns with Disney+ Hotstar
Product/Service Tata Tiago is nicknamed India’s safest car, as its 4-star global NCAP Safety Rating is the only one of its kind in this category….
Media Trivia – Based on dentsu & e4m Digital Advertising report 2024
In the ever-evolving realm of digital advertising, staying ahead requires not only understanding current trends but also anticipating future shifts. The “Dentsu & e4m Digital…
Digital Advertising Growth Slows: What’s Behind the Sudden Halt?
Digital Advertising has been the fastest growing advertising medium in the past few years but recent concerns regarding data privacy and Google’s endeavor to establish…
What would be the financial impact of canceling an IPL match in 2024?
Ever wondered about the financial hit when an IPL match gets canceled in 2024? Let’s chat about it! In IPL 2023, a big game between…
Dissecting Apollo’s Ind Vs Aus Test Series Sports Campaign with Disney+ Hotstar
Product/Service Apollo, a leading healthcare brand in India, is renowned for its comprehensive healthcare services. The brand’s dedicated app empowers users to navigate their healthcare…
IPL 2024 Kick-Off Scheduled for March 22, Entire Season to Unfold Across India, Announces Chairman Dhumal
The Indian Premier League (IPL), the world’s richest cricket league and a notable decacorn, is poised to commence its 17th season entirely in India from…
Monetization Strategies of IPL Franchise Owners
The Indian Premier League (IPL) has witnessed a remarkable surge in popularity, captivating cricket enthusiasts globally. At the heart of its success is the innovative…
Spotify’s Neha Ahuja Highlights IPL’s Role in Elevating National Brands to New Heights.
Spotify, the global audio streaming company, has driven out a smart move in the Indian Premier League (IPL) cricket arenas, where the youthful and music-loving…
Dissecting Venus World Cup OTT and CTV Sports Campaigns with Disney+ Hotstar
Product/Service Venus Water Heaters, a torchbearer of excellence for over 5 decades with their unique, reliable, and quality products lead the market. From instant to…