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Author: Vaishali Tripathi

Case Study

Dissecting Tata Tiago’s ICC Men’s T20 WC 2022 CTV Sports Campaigns with Disney+ Hotstar

Posted onFebruary 27, 2024February 27, 2024 Author Vaishali Tripathi
Sports Campaigns

Product/Service  Tata Tiago is nicknamed India’s safest car, as its 4-star global NCAP Safety Rating is the only one of its kind in this category….

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Media Trivia

Media Trivia – Based on dentsu & e4m Digital Advertising report 2024

Posted onFebruary 27, 2024April 8, 2024 Author Vaishali Tripathi
Featured Images 89

In the ever-evolving realm of digital advertising, staying ahead requires not only understanding current trends but also anticipating future shifts. The “Dentsu & e4m Digital…

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News

Digital Advertising Growth Slows: What’s Behind the Sudden Halt?

Posted onFebruary 27, 2024February 27, 2024 Author Vaishali Tripathi
Featured Images 51

Digital Advertising has been the fastest growing advertising medium in the past few years but recent concerns regarding data privacy and Google’s endeavor to establish…

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News

What would be the financial impact of canceling an IPL match in 2024?

Posted onFebruary 27, 2024February 27, 2024 Author Vaishali Tripathi
Featured Images 49

Ever wondered about the financial hit when an IPL match gets canceled in 2024? Let’s chat about it! In IPL 2023, a big game between…

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Case Studies, Case Study

Dissecting Apollo’s Ind Vs Aus Test Series Sports Campaign with Disney+ Hotstar

Posted onFebruary 27, 2024February 27, 2024 Author Vaishali Tripathi
Case Study

Product/Service Apollo, a leading healthcare brand in India, is renowned for its comprehensive healthcare services. The brand’s dedicated app empowers users to navigate their healthcare…

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News

IPL 2024 Kick-Off Scheduled for March 22, Entire Season to Unfold Across India, Announces Chairman Dhumal

Posted onFebruary 26, 2024February 26, 2024 Author Vaishali Tripathi
Ipl 2024

The Indian Premier League (IPL), the world’s richest cricket league and a notable decacorn, is poised to commence its 17th season entirely in India from…

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News

Monetization Strategies of IPL Franchise Owners

Posted onFebruary 26, 2024February 26, 2024 Author Vaishali Tripathi
Featured Images 46

The Indian Premier League (IPL) has witnessed a remarkable surge in popularity, captivating cricket enthusiasts globally. At the heart of its success is the innovative…

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News

Spotify’s Neha Ahuja Highlights IPL’s Role in Elevating National Brands to New Heights. 

Posted onFebruary 23, 2024February 23, 2024 Author Vaishali Tripathi
Featured Images 61

Spotify, the global audio streaming company, has driven out a smart move in the Indian Premier League (IPL) cricket arenas, where the youthful and music-loving…

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Case Study

Dissecting Venus World Cup OTT and CTV Sports Campaigns with Disney+ Hotstar

Posted onFebruary 22, 2024February 22, 2024 Author Vaishali Tripathi
Ott And Ctv Sports Campaigns

Product/Service  Venus Water Heaters, a torchbearer of excellence for over 5 decades with their unique, reliable, and quality products lead the market. From instant to…

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News

Dream11, PhonePe, and Additional Companies Compete for IPL Partnership Opportunity

Posted onFebruary 22, 2024February 22, 2024 Author Vaishali Tripathi
Featured Images 59

In a ground-breaking development that truly goes to show the irresistible charm and enormous draw of the Indian Premier League (IPL) and the opportunity definitely…

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