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Author: Vaishali Tripathi

Case Study

Dissecting Whiskers World Cup 2023 Sports Campaign with Disney+ Hotstar

Posted onMarch 8, 2024March 8, 2024 Author Vaishali Tripathi
Case Study 3

Product/Service Whiskers stands out in the grooming industry by offering a diverse range of products tailored for a universal audience. Their portfolio includes innovative items…

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Advertising

What is Event Marketing? Types and Examples

Posted onMarch 6, 2024February 6, 2025 Author Vaishali Tripathi
Featured Images 61 1 1 1

In today’s digital world, brands are constantly seeking ways to connect with their audience on a deeper level. Enter event marketing, a powerful strategy that…

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Sports Marketing

Top 10 Most Watched Sports in India 2025

Posted onMarch 5, 2024January 7, 2025 Author Vaishali Tripathi
Featured Images 81

India, a country rich in traditions and sports fervor through the years, has observed a wide spectrum of sports taste from its citizenry. While marching…

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IPL

IPL TRP 2025 & Viewership on Star Sports – Weekly, Monthly & Yearly

Posted onMarch 4, 2024January 30, 2025 Author Vaishali Tripathi
Featured Images 73

IPL 2024 delivered outstanding entertainment which simultaneously drove unprecedented viewing records along with powerful player achievements. Unprecedented viewer numbers emerged through reports from Disney Star…

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News

JioCinema Aims for a Fivefold Surge in Advertisers to 4,000 for IPL 2024, With Anil Jayaraj Spotlighting the Power of Digital

Posted onMarch 1, 2024March 1, 2024 Author Vaishali Tripathi
Featured Images 65

In the bustling metropolis of Mumbai, during a recent summit, Anil Jayaraj, the CEO of Sports at Viacom18 Media, took center stage to address the…

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News, Uncategorized

Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema

Posted onFebruary 28, 2024February 28, 2024 Author Vaishali Tripathi
Featured Images 53

Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…

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Case Study

Dissecting Tata Tiago’s ICC Men’s T20 WC 2022 CTV Sports Campaigns with Disney+ Hotstar

Posted onFebruary 27, 2024February 27, 2024 Author Vaishali Tripathi
Sports Campaigns

Product/Service  Tata Tiago is nicknamed India’s safest car, as its 4-star global NCAP Safety Rating is the only one of its kind in this category….

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Media Trivia

Media Trivia – Based on dentsu & e4m Digital Advertising report 2024

Posted onFebruary 27, 2024April 8, 2024 Author Vaishali Tripathi
Featured Images 89

In the ever-evolving realm of digital advertising, staying ahead requires not only understanding current trends but also anticipating future shifts. The “Dentsu & e4m Digital…

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News

Digital Advertising Growth Slows: What’s Behind the Sudden Halt?

Posted onFebruary 27, 2024February 27, 2024 Author Vaishali Tripathi
Featured Images 51

Digital Advertising has been the fastest growing advertising medium in the past few years but recent concerns regarding data privacy and Google’s endeavor to establish…

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News

What would be the financial impact of canceling an IPL match in 2024?

Posted onFebruary 27, 2024February 27, 2024 Author Vaishali Tripathi
Featured Images 49

Ever wondered about the financial hit when an IPL match gets canceled in 2024? Let’s chat about it! In IPL 2023, a big game between…

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