Wimbledon Viewership 2024 – Live Streaming Platforms
Wimbledon 2024 is here, and it’s set to be a showstopper. Picture this: lush green grass, the iconic purple and green decor, and a lineup…
Author: Vaishali Tripathi
ASCI’s Guidance : The Impact of SDC (Self Declaration Certificate) Mandate on Advertisers
A lot of debates dominating the Indian advertising industry speak of the SDC mandate – the mechanism that is poised to redefine the country’s advertising…
What is Radio Advertising? | Definition, Types, and Examples
When it comes to radio, people are all ears! Radio is a part of our everyday life at work, at leisure, at home, or on…
7 Challenges of Cross-Channel Marketing and How to Overcome Them
In today’s digital landscape, consumers interact with brands across multiple channels, making cross-channel marketing an essential strategy for businesses aiming to provide a seamless and…
What is Ad Discrepancy? 3 Simple Tips to Reduce It
Ad discrepancy is a prevalent issue in the digital advertising ecosystem that can significantly impact the performance and efficiency of ad campaigns. This article explores…
Government to Consider Simplifying Self-Declaration Protocols for Advertisements After Industry Consultation.
In response to the Supreme Court’s directive mandating self-declaration certificates (SDCs) for all advertisements, the Ministry of Information and Broadcasting (MIB) convened a significant meeting…
Strategic Scheduling and New Markets: The Impact of the T20 World Cup
The T20 World Cup has evolved significantly as a premier cricketing event, and this year’s edition is being hosted jointly by the West Indies and…
AI’s Future in Software Marketing: Personalization and Automation
Imagine a world where marketers don’t have to guess at the consumer’s potential likes and dislikes- instead, the campaign is perfectly tailored to the consumer….
Lead Generation for Augmont through Performance Marketing Campaign
About the Brand Augmont, a dynamic player in the gold industry, offers innovative solutions like Gold SIP and services for selling old gold. By leveraging…
Newspaper Advertising Trends to Follow in 2025
Newspaper advertising continues to be a potent medium in the marketing world, adapting to modern trends and technologies. As we move into 2025, it’s crucial…