Headlines: Top Media and Ad News in India for the Week (29th August – 4th September, 2022)
Star Sports witnessed a 95% increase in reach for the first 2 weeks of the Premier League as compared to the previous season. The opening…
Star Sports witnessed a 95% increase in reach for the first 2 weeks of the Premier League as compared to the previous season. The opening…
The festive season is arriving and brands have already pulled up their socks and prepping for festive advertising. In fact, this year brands are early…
Social commerce is an emerging sector in India and the growth is primarily driven by the global pandemic. With strong support from Gen Z’s and…
BARC has underlined that Ravivaar with Star Parivar, a non-fiction show airing on Star Plus is the top-notch favourite across weeks in a row now….
Amazon, the e-commerce giant, is a universe in itself. A digital space where users around the world spend hours and hours- shopping, reading, listening and…
As an advertiser you are now surrounded by a plethora of ad platforms and your choices are innumerable but choosing the right advertising platform can…
When it comes to sports in general or the grand and most awaited ICC T20 World Cup 2022 on Hotstar audience as well as brands…
The delay in third-party cookie deprecation will be a blessing in disguise as publishers and brands can work on solutions like building first-party data. (Source:…
After two difficult years of the pandemic, the advertisers, brands and even the consumers in India are gearing up for the festive season. A survey…
Celebrations’ in the air! The festive season is arriving and it has always been an essential profit season for advertisers and brands, as well as…