Headlines: Top media ad news in India for the week (Date: 28th December – 3rd January 2022)

As per TAM AdEx, Shah Rukh Khan was the top celebrity ambassador with an ad volume share of 14% during the ICC T20 WC ’21….
As per TAM AdEx, Shah Rukh Khan was the top celebrity ambassador with an ad volume share of 14% during the ICC T20 WC ’21….
Digital OOH Advertising in India We are sure you have heard of the term DOOH advertising, as it is gaining popularity globally. In order to…
BARC week 50: Sun TV leads across all genres. The channel has registered 2748.43 weekly AMAs, Star Maa holds the second position with 2702.64 weekly…
For the Indian advertising industry, the year 2022 felt like the punishment of Sisyphus. Endlessly rolling the rock on top of the mountain, only to…
According to the market estimates, the cost of out-of-film & co-branded associations may range from Rs 40 lakhs to crores. The cost of one brand’s…
Every day, we come across countless examples that reflect and further re-establishes the all encompassing power of technology. Starting from the very first written advertisement…
In the past few years we have seen a massive transformation in advertising, as consumers spend more time on their mobile phones, tablets and laptops….
The opening T20 match between India and New Zealand had the highest AMA among all the T20 matches post-NTO. As per the BARC data provided…
Grab the opportunity The holiday season is just around the corner, and we are sure everyone must be planning a short trip to get away…
Top 3 Facebook advertising facts Facebook is the largest social media platform with 2.91 billion monthly active users. 9.3 percent of total active Facebook users…