Headlines: Top media and ad news in India for the week (6th June – 12th June 2022)

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A new Hindi GEC channel, Atrangi has been launched on 6th of June. The channel is featuring a whole new range of programmes lined up from evening 7pm to night 11:30pm.

As per experts, micro and nano influencers have a possibility of higher engagement rate, as they offer 30% higher chance of influencing consumers to purchase a product that is recommended by them. (Source: E4M)

According to the Pitch Madison Advertising Report 2022, it is estimated that digital ads will continue to expand its share in ad budgets, and will exceed TV AdEx by the end of the year. The consumption of media is also becoming more game-driven, brands like Nike, Vans and Gucci have already associated with gaming platforms.

HT Media has launched its OTT Play Premium service which brings together various OTT platforms under one roof and with the benefit of single billing. The OTT Play Premium service aims to grab 1.5 Mn paid subscribers by the end of 2022.

Google has announced product innovation across Ads & Commerce at Google Marketing Live. This innovation will let people select the type of ads they are willing to see and even control the way their data informs the ads they view in Search, YouTube and Discover.

As per marketing experts, Generation Alpha (born after 2010), are not only consumers but also impact the purchasing decisions of seniors. Research shows that children form a strong relationship with brands at a young age, if promoted correctly. Brands are now including immersive gaming platforms in their media mix along with social media channels like TikTok and Snapchat.

Fever 104 FM has recently revamped their afternoon shows starting from 11am onwards, along with a brand new playlist. The FM channel bids on their show Superwomaniya with RJ Stutee which will not only target women but also men and non-binary people.

RAM Ratings Week 15’22-Week 18’22: Fever FM tops Mumbai, and Delhi charts. Big FM rules in Bangalore and Radio Mirchi leads the chart in Kolkata.

BARC’s top 5 advertisers of week 22 (28th May – 3rd June 2022) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Procter & Gamble, Cadburys India, TATA (G).

According to BARC weekly data, the following were the top 5 paid TV channels in week 22 (28th May – 3rd June 2022) –

Paid– Sun TV, Star Maa, Star Plus, Goldmines, Dangal.

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Shrobana Rakshit

A passionate writer and feminist, who believes in the power of words to challenge social norms, break barriers and inspire change. With scattered thoughts on window panes I'm in constant need of coffee and fresh nutrition for my brain (I'm a book-butterfly indeed). When I ain't lost in the world of words, I find solace in the art of dance, where movement becomes my muse.

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