What is Social Commerce? Types of Social Commerce Advertising
Social commerce is an emerging sector in India and the growth is primarily driven by the global pandemic. With strong support from Gen Z’s and…
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Headlines: Top Media and Ad News in India for the Week (15th August – 21st August, 2022)
BARC has underlined that Ravivaar with Star Parivar, a non-fiction show airing on Star Plus is the top-notch favourite across weeks in a row now….
Media Kundli- Amazon
Amazon, the e-commerce giant, is a universe in itself. A digital space where users around the world spend hours and hours- shopping, reading, listening and…
How Clovia Increased Their Sales as well as Brand Awareness with a Terrific Hotstar Campaign
About the brand/service/product/company Clovia is a top player in the women’s personal care industry and the fastest growing lingerie brand India. The trusted Lingerie, Sleepwear,…
Why Star Plus Television Advertising is the Most Effective Medium?
As an advertiser you are now surrounded by a plethora of ad platforms and your choices are innumerable but choosing the right advertising platform can…
Headlines: Top Media and Ad News in India for the Week (1st August – 7th August, 2022)
The delay in third-party cookie deprecation will be a blessing in disguise as publishers and brands can work on solutions like building first-party data. (Source:…
Paper Boat Digital Case Study
Paper Boat’s Digital Campaign to increase sales The Product Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector…
Top 10 List of Radio Stations in India 2024
Radio has been cherished as a primary source of entertainment and communication, enduring even in the age of television. Today, they remain a beloved medium…
Top 10 Online Advertising Platforms for the Festive Season 2022
After two difficult years of the pandemic, the advertisers, brands and even the consumers in India are gearing up for the festive season. A survey…
Auto Rickshaw Advertising Cost
The most popular kind of transit advertising in the country, Auto Rickshaw Advertising is when ads are pasted on the body of auto rickshaws to…