The year 2021 was quite unpredictable for almost all businesses. The advertising industry too saw a decline of 12.9% last year, but according to Dentsu’s Ad spend forecasts, the ad spends in India is to reach INR 67,000 Cr in 2021.
Television is still the most popular media in India, and is leading with 40.9% of ad spends and a growth of 7.7% compared to last year.
The digital share of ad spend has rapidly grown, from 20% in 2019 to 29.4% in 2021, and is expected to grow by 32.7% by 2022. Moreover, the ad industry hits a jackpot when it comes to the festive season.
The Group Media Director of Blink Digital, Sadhwi Dhawan said that, festive season could be 25 percent higher in 2021 compared to last year’s festive period. Apart from the boost in revenue, the ads also get extremely creative.
So, as it’s raining ads, here’s our article covering the top Diwali ads 2021.
The ad titled ‘Be The Light’ urges people to shed light and bring hope to the lives of people around us with the feeling of love and care this Diwali.
The e-store Pothys has come up with a humorous ad this Diwali, emphasizing on how one need not worry about the Diwali budget this festive period as Pothys has the exclusive range of products at an affordable price.
The ad titled ‘Celebrate Dil se Diwali’ with lifestyle is all about their brand-new festive collection at exclusive festive prices that is set to make your Diwali bright and beautiful.
Tanishq presents their Diwali ad titled ‘Utsaah’, which talks about how people are nestled amidst the memories of past and the thoughts of future. However, between these is a glorious present that should be celebrated this Diwali.
The ad titled ‘Taiyar for tyohar’ starring Vicky Kaushal and Jahnvi Kapoor introduces the all-new Diwali collection from Trends. The ad intends to make your Diwali special and trendy with the fresh festive attire from Trends with attractive coupons and offers.
This is a new Diwali sale ad starring Sara Ali Khan, which is about the upcoming festive season sale on all their products.
Mr. Gold Sunflower Oil
The sunflower oil brand has come up with their most awaited “Mr. Gold’s weightana offer” this Diwali. The ad wishes everyone a healthy and sparkling Diwali.
The heartwarming ad by Shoppers Stop evokes the theme of oneness, and celebration where we ditch video calls and finally meet in person. Diwali is the time when we think about our special ones and share the light with them again.
The ad titled ‘Diwali with Mi’ urges you to put on your dance shoes and celebrate this Diwali, with their Lords Party Mix. So, this diwali, raise a toast with Mouni Roy, Himesh Reshamiya and Bobby Deol aka DJ Bobby.
The ad ‘Festival of Change’, welcomes the big and small changes in our life this Diwali that adds value to our lives. This Diwali Duroflex sends out the message to take care of one’s health and wellness during the festive time.
The ad titled, ‘Iss Diwali, Khao! Khelo! Khush Raho!’ shows you a new and wonderful way to celebrate the little joys of Diwali, traditions and rituals. The brand with their lively ad speaks about making your kid’s Diwali extra happy.
The ad ‘MAX Diwali Khushiyon Wali’ is all about celebrating with your family and making the most out of the festive time with their fresh Diwali collection.
The ad titled ‘Iss Diwali, Tu Khoob Saj’ beautifully celebrates womanhood. Spreading the message that a woman should never hold back, but always celebrate life, level up her looks and sparkle this Diwali with Nykaa.
This new ad speaks about how we all want an idealistic world where the roads are completely made for traffic. But until then, CEAT presents SecuraDrive tyres for a safer and comfortable drive.
The ad ‘Celebration Begins With Pantaloons’ details about celebrating Diwali with everyone around you. The ad appreciates and rewards every single effort and work you do for the people around you.
The ad shows the latest Diwali collection to make your kids look more beautiful than ever. The leading fashion brand for kids details about their latest offers and sale in their new Diwali ad.
Bank Of Baroda
The ad titled ‘Zindagi Ka Bank’ highlights that no matter what the occasion is, the money you spend is of utmost value. The theme ‘Zindagi hi toh paisa hai’ tells you to keep your worries aside and enjoy and celebrate every moment of your life.
Ferns & Petals
The ad ‘Deepawali Apni Si’ brings a new meaning to Diwali this year, which adds a slice of affection, and a lot of empathy towards others. There Diwali mantra is year is ‘Iss baar #DeepawaliApniSi’.
The ad highlights Ferrero Rocher’s exotic taste and beautiful festive packaging, which is about Making The Moment Perfect with #FerreroRocherMoments.
The ad highlights their exclusive Diwali Dhamaka sale and the range of offers available during the entire festive period.
The ad starring Kareena Kapoor and Saif Ali Khan titled ‘Furniture that changes you’ celebrates the changes within us.
The ad introduces the exclusive collection Sanskriti that pays a tribute to India’s legendary textile craft forms, with their bed & bath collection. The ad beautifully captures the diversity of India, and how each craft has its own unique story.
This Diwali, Cadbury Celebrations has taken an initiative to support local retailers. The ad titled ‘Not Just a Cadbury Ad Campaign video’ starring Shah Rukh Khan, mentions several local stores for the audience to shop from this Diwali.
The ad titled ‘Apno Wali Diwali’ conveys a heartfelt message by Pankaj Tripathi who urges everyone to celebrate Diwali with their family. The OTT platform beautifully addresses to the youth that one can binge watch anytime they want, but Diwali must be celebrated with their near ones.
The ad ‘The Best Gift’ shows that celebration, laughter, sweets and lights everything seems better with family. So, this Diwali the best gift you can get your loved ones is You.
Wow Skin Science
The ad titled ‘Iss baar, Khil Ke Manao Diwali!’ highlights the importance of ‘Me time’ during festivals. The ad beautifully shows the importance of indulging with our family and friends amidst the madness of celebration.
The ad titled ‘All About You’ starring Chitrangada Singh is about celebrating our true selves. The ad introduces the latest collection that has been crafted splendidly and is a testimony to love and strength.
The ad features the best moments from #DWali celebrations. This year the festival of lights was celebrated with influencers and celebrities across India.
We have tried to collate all the Diwali ads for 2021. If you think we have missed any ad, do let us know in the comments and we would try to add it to the list.