Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
TL;DR AI revolutionizes SEO by automating keyword research, content creation, technical audits, and user experience optimization. Tools like ChatGPT, Google’s RankBrain, and machine learning platforms…
India’s entertainment consumption has gone through a massive transformation in the last decade. From television and cinema halls, the focus has decisively shifted to OTT…
The digital advertising landscape is constantly evolving, and one of the most exciting developments in recent years has been the rise of ads in Telegram…
Ganesh Chaturthi, one of India’s most beloved festivals, brings out the best in creative advertising. From heartwarming family moments to innovative brand storytelling, these festival…
Introduction: TV Advertising in Transition For decades, linear TV has ruled Indian households—bringing families together in front of their screens for primetime shows, cricket, and…
Imagine planning to expand your Mumbai-based footwear brand into Southeast Asia—or launching an app across India’s Tier 2 and Tier 3 cities. Do you just toss your…
Imagine walking through the lively lanes of India’s markets—from Dilli Haat to MG Road in Bengaluru—and spotting those who turned small ideas into thriving ventures….
Imagine asking thousands of people for product design ideas—and getting hundreds of brilliant entries within a few days. Or pooling small contributions to fund a…
Digital Out-of-Home (DOOH) advertising is the next frontier in the Indian ad world — think dazzling LED billboards at Mumbai airports, interactive screens at Bengaluru…
Imagine a potential customer in Bengaluru searching for “best biryani near me” or someone in Mumbai typing “top yoga studios in Bandra.” These local searches…