What is Behavioral Advertising? Why Brands Invest in this
What is Behavioral Advertising? Behavioral advertising is a marketing strategy where ads are shown to users based on their previous behaviors, such as the websites…
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IPL Weekly Viewership Numbers 2025(12th Apr-18th Apr)
The Indian Premier League (IPL) 2025 has once again captured the attention of millions across India and beyond. With each passing week, viewership numbers continue…
Boost Engagement with Permission-Based Marketing Tactics
Think about the last time you willingly signed up for a newsletter, a rewards program, or even updates from your favorite brand. You weren’t forced…
Prestige Group Digital Video Advertising Campaign: Case Study
Campaign Objective Prestige Group, one of India’s leading real estate developers, aimed to enhance brand awareness and engagement among potential homebuyers. The objective was to…
Sensory Marketing: How to Engage Customers Beyond Sight
Imagine walking into your favorite coffee shop. The rich aroma of freshly brewed coffee fills the air, a soothing acoustic playlist hums in the background,…
Nostalgia Marketing – How Brands Use the Past to Win Customers
The Hidden Power of Nostalgia: Why Old is the New Gold Imagine stumbling upon an old jingle from your childhood or seeing a vintage ad…
Content Repurposing: What It Is & Strategies to Maximize Reach
The Hidden Goldmine in Your Content Content creation is a time-consuming process, but many businesses fail to maximize the value of their efforts. A well-researched…
Decentralized Advertising: The Future of Privacy & Trust
Understanding Decentralized Advertising Decentralized advertising is revolutionizing how brands engage with their audiences by removing intermediaries and granting advertisers greater control over their marketing efforts….
Ad Fatigue: What It Is, Signs & 7 Proven Ways to Prevent It
In today’s ever-evolving digital marketing landscape, advertisers face numerous challenges in keeping their campaigns fresh and engaging. One such challenge is Ad Fatigue — a…
Breaking Boundaries: How Delta Exchange Took Crypto Advertising to the Champions Trophy with The Media Ant
Campaign Overview In a landscape where crypto advertising faces strict regulations, Delta Exchange made a bold move—it didn’t just find a way to advertise, it…