Content Marketing for Gen Z: Win Their Attention in 2025
Who Is Gen-Z? (And Why Marketers Must Pay Attention) Gen Z represents over 40% of global consumers, with increasing disposable income. In India alone, they…
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Interactive Content Ideas to Boost Engagement in 2025
Let’s face it– 2025 audiences are tough. They scroll fast, skip ads quicker, and bounce from your site before you can say “conversion.” In this…
The Great Indian Sports Audience: Why Brands Can’t Afford to Ignore The Evolving Sports Fans Anymore
Discover India’s 655M-strong sports audience—from Gen Z gamers to rural kabaddi fans—and how brands like Dream11, Puma & FanCode are tapping into this booming market.
Step-by-Step Guide to Creating a Customer Journey Map in 2025
“If you don’t understand your customer’s journey, you’re simply guessing what works.” In 2025, where customer expectations evolve faster than ever, businesses can no longer…
What is Price Mix? A Strategic Guide for Indian Marketers
Introduction Let’s admit it—setting the right price is one of the trickiest decisions in marketing. Price your product too high, and you risk losing customers….
Minimalist’s Brand Awareness Case Study – How The Brand Made an Impact During the Pink Ball Test Cricket
Product/Service Minimalist is a modern Indian personal care brand that has gained significant popularity for its clean, transparent, and ingredient-focused products. Among its portfolio, the…
Top 10 List of Marathi Newspapers [Updated 2025]
Marathi, the primary language of Maharashtra and parts of neighboring states in India, boasts a vibrant media tradition and an active news environment. Marathi newspapers…
10 Types of Digital Ads Every Marketer Should Know in 2025
Let’s be honest: the landscape of digital advertising is evolving quicker than the latest trending reels.Let’s be honest: the digital ad space is changing faster…
Psychology in Branding: Influence & Meaning Guide
Why do you trust a blue brand more than a red one? Have you ever noticed how tech giants like IBM or Facebook (with blue…
Landing Page Personalization: A Complete Beginner’s Guide [2025]
What is Landing Page Personalization? Landing page personalization means adjusting the content, layout, and message of a landing page to match the needs, behavior, or…