Headlines: Top media and ad news in India for the week (6th June – 12th June 2022)
A new Hindi GEC channel, Atrangi has been launched on 6th of June. The channel is featuring a whole new range of programmes lined up…
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Headlines: Top media and ad news in India for the week (30th May – 5th June 2022)
The BARC ratings have resumed for news channels, however most stakeholders are skeptical of the BARC ratings. This is due to the widespread perception that…
10 Facts That Make The Media Ant Unique: 10th Anniversary Special
The Media Ant marks 10 successful years in the media and advertising industry, and it’s our pleasure to have you all as a part of…
Headlines: Top media and ad news in India for the week (23rd May – 29th May 2022)
From FY23 BARC will be charging broadcasters and advertisers. According to BARC, Broadcasters will be required to pay Rs 18 lakh per channel per annum…
Top 10 Radio Platforms To Advertise In 2024
According to UNESCO, Radio continues to be one of the most used and trusted mediums in the world. The recent COVID-19 pandemic has largely affected…
Media Trivia: EY-FICCI Report 2022 (Part-2)
The quiz is based on the EY-FICCI report 2022, which talks about the Indian Media & Entertainment industry with a consumer centric approach. The report…
Headlines: Top media and ad news in India for the week (16th May – 22nd May 2022)
Disney Star will be launching its Odia channel Star Kiran. Star Kiran will mark Disney Star’s entry into the seventh regional language market in India….
Headlines: Top media and ad news in India for the week (9th May – 15th May 2022)
The ad volumes for TV in 2021 closed on a positive note, and it has continued to stay stable in Q1 of 2022 too with…
Case Study: How Practo used Digital Medium to generate brand awareness and increased website traffic
Practo is one of the largest online healthcare service platforms that aggregate top-notch doctors to deliver on-demand healthcare consultations to its users. Practo allows consumers…