IPL 2025: What’s New For The Advertisers?
The Indian Premier League (IPL) has always been a spectacle of cricket, glamour, and unparalleled advertising opportunities. This year, IPL 2025 takes a quantum leap,…
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5 Reasons for Video Advertising during IPL on Hotstar (Updated Feb 2022)
Want to advertise during IPL matches but the budget is too low for TV Advertising? No Problem. IPL 2022 is going to take place in…
Case Study: How BUSY Accounting leveraged Digital Medium to Generate Quality Leads
Product/ Service BUSY is a leading, on-premise ERP & accounting software company, enabling millions of businesses in over 20 countries to efficiently manage their business…
Headlines: Top media ad news in India for the week (Date: 1st February – 7th February 2022)
The advertising revenue of e-commerce giant Amazon has grown by 32% YoY to reach $9.7 Billion, according to the company’s filings in the 4th Quarter…
Media Kundli #4- LinkedIn
Wondering what advertising on LinkedIn would do for your brand? These facts might help you clear all doubts- Top 3 LinkedIn advertising facts LinkedIn is…
Media Trivia: India Connected TV Report 2021
This quiz is based on the India CTV Report 2021 by Mediasmart, which talks about the growth of Connected TV in India during 2021. In…
Headlines: Top media ad news in India for the week (Date: 11th January – 17th January 2022)
The Ministry of I&B asked BARC to resume news channels’ ratings after a 13 month halt. BARC had stopped releasing their weekly viewership data for…
Headlines: Top media ad news in India for the week (Date: 4th January – 10th January 2022)
The TV broadcasting arm of Bennett Coleman & Company Limited (BCCL) , Times Network, has extended its promotional scheme for Times Now Navbharat HD, the…
Media Trivia: Global 2021 End-of-Year Forecast
This quiz is based on GroupM’s This year next year: Global 2021 End-of-year forecast, which talks about the global advertising revenue in 2021 and forecast…
Case Study: How Inorbit Malls leveraged Digital Medium to increase brand awareness and traffic
Product/ Service Inorbit Malls (India) Private Limited a subsidiary of the K. Raheja Corp, is the pioneer of the mall culture in India. The company…