Airport Branding In India – Detailed Guide 2022

Airport branding falls under the category of transit advertising and can be pretty effective for your brand. When a major portion of the target audience is on the go, airport advertising campaigns are one of the most effective ways to reach them. 

The best location to draw people to make a purchase is thought to be an airport. The eye-catching static and digital displays represent the advertiser with a strong message. 

It has long been believed that airport branding is a means of reaching the wealthy, but because of discounts provided by airline services and low-cost airlines, individuals from all walks of life now fly.

TMA
Name
Name
First
Last

 In fact, Airport Branding has a bigger effect on people’s minds. Both leisure and business travellers use airports.

All sizes of regional, national, and worldwide campaigns can benefit from airport branding. India’s major airports have also developed creative airport branding strategies.

 These are some of the top airports with highest passenger traffic :

Chhatrapati Shivaji International Airport (Mumbai)
Indira Gandhi International Airport (Delhi)
Chennai International Airport (Chennai)
Kempegowda International Airport (Bangalore)
Rajiv Gandhi International Airport (Hyderabad)
Netaji Subhash Chandra Bose International Airport (Kolkata)
Sardar Vallabhbhai Patel International Airport (Ahmedabad)
Cochin International Airport (Cochin)
Dabolim Airport (Goa)
Pune Airport (Pune)

GoAir, Indigo,  Vistara, Air India, Spice Jet, are some of the large airline carriers in India.

Why Airport Advertising?

Everyone who has a concept for a business, is starting one, or is already operating one would concur that every firm needs a customer-centric marketing strategy in order to operate successfully.

Many businesses only invest in a full department to handle this work for this reason. 

Airport Advertising may be summed up as a tool that helps close the communication gap between advertisers who want to target premium customers and the ones who will consume them.

 Airport advertising is usually an excellent strategy for businesses since it enables them to connect with customers and earn income.

Types of Airport Branding

In the last few decades different kinds of advertising options that have been introduced into the airport branding world.

Following are a few important airport branding types:

  • Boarding pass
  • Meal tray branding
  • Boarding ramp
  • Inflight sampling
  • Advertising in the arrival area & departure area
  • Static panel
  • Digital screens
  • Lounge
  • Kiosk

Airport Outdoor Advertising Services

There are other additional methods, such as taxi, cab, bus, direct mail, internet advertising, etc. Airport outdoor advertising services are the most recent entry on this list. 

Airport Marketing Trends

Airport marketing trends have shown to be the best places for impending ideas to take off. Many marketing professionals have observed that airports are the locations where you can find both top business travellers and pleasure visitors all under one roof.

So, taking advantage of this chance will definitely drive that traffic to your business.

The majority of frequent travellers are accustomed to the idea that giant billboards with advertisements greet them even before they arrive at the airport, that the cabs they use have commercials, etc. 

At some airports, even the containers used to serve food or beverages have advertisements on them.

As a result, it is virtually hard to miss. Many researchers have identified numerous advantages of adopting airport marketing services over the years.

Why is Airport Advertising Important?

  • Any marketing team labour year-round, round-the-clock, they are considered as the most devoted sources of employment in the airline and airport advertising industries. If your marketing team is astute, then using the appropriate graphics, colour, and location would ensure that the money you invested was worthwhile.
  • Since more individuals than normal are required to wait at least 50 minutes before boarding a flight and an additional few minutes at baggage claim, you have the opportunity to leave a lasting impression on your consumers with your genius.
  • Due to its target market, high income earners, this airport advertising strategy may easily be incorporated into any marketing campaign and guarantees results in a respectable amount of time.
  • Due to its alluring graphics, airport branding is supposed to be outsized, extremely inventive, and exceedingly alluring. least chance of being overlooked or misplaced during competition.

Airport Advertising in India

Airport Advertising in India may vary depending on the type of ad you opt for. The pricing model for Airport Advertising in India depends upon the position, size and placement of the ads.

TMA
Name
Name
First
Last

The ‘Top Choice’ section in the page of Airport Advertising in India has detailed Airport Advertising in India for all media options available on The Media Ant portal.

You can also select various targeting parameters while using Airport Advertising in India. 

This can be done by saving the media option to the bag and accessing it there. You will find headings like ‘banner’ and ‘front page’ from where you can pick the most suitable one.

You can also check the best-discounted rate for your selected volume. However, Airport advertising in India is very effective and is ideal for big brands as well as small ones.

This is because you can run nationwide campaigns, the campaigns can target a large group of customers. 

Benefits of Airport Advertising

Here are a few reasons telling you airport advertising effectiveness:

  • Premium audience
  • Wide audience 
  • Better brand recall

Best Airport Advertising

An advertiser looking to find an airport branding might never run short of options because of the high availability of advertising agencies in almost every city of India. 

The real struggle comes when one has to pick the best among thousands of available options. 

Why is the Media Ant different from other airport advertising agencies? With The Media Ant your brand is put in the best hands as we strive everyday to provide top notch outdoor advertising service to our clients.

We have a dedicated team to look into your every need and provide you with the best outdoor advertising rates.

Whether it’s campaign planning or monitoring, our team will take care of you at every step of the way so that you don’t have to worry about anything. We make your outdoor advertising journey seamless from inception to the end. 

With more than 10 media options to advertise on and thousands of categories to choose from, you will never run out of options with The Media Ant. Not only this, we make sure you get the best updates rates no matter which vertical you want to advertise on.

Airline Advertising Options and Pricing

Use this blog post to get various media options available for advertising in Airlines in India. The blog shares Airline Media options available in Indigo Airlines, Jet Airways, Go Air, Spice Jet, Air Costa, Air Asia and Vistata Airlines.

Advertising in airlines is a proven method to target high income individuals.

Advertising your brand in airlines not only gives a very targeted reach but at the same time provides a wonderful context for premium brands.

Brands right from Real Estate to Jewellery to Apparel find value in advertising in Airlines.

The table below would give you an approximate idea on the Airline media options and Airport advertising options.

The pricing included here are not the best pricing or the current pricing. For current and best pricing please go the media options and pricing section of individual airlines pages available at AIRLINE AND AIRPORT ADVERTISING OPTION.

Media Min cost in Lakhs Max cost in Lakhs Comment
Luggage Tags8,00,00035,00,000Available for Indigo, Spice, Jet and Go Air
Boarding Pass10,00,00040,00,000Available for Indigo, Spice, Jet and Go Air
Product SamplingRs 3.50/Unit-Cost depends on the sample size.
Seat BackRs 2,00,000Rs 3,50,000Indigo and Spice
MagazinesRs 80,000Rs 4,00,000Indigo has the highest passenger count
EmailRs 3 per emailRs 7 per emailOnly Indigo.

Contact The Media Ant, India’s leading advertising agency for airline related media. You can be assured of the best pricing from us.

You can either email us or call us for current pricing, offers and availability.

Was this article helpful?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.