Media Trivia: State of advertising in India during 2020 H1
It’s been about six months we’ve been battling a pandemic. While there have been major changes in how the world works, one of the most…
It’s been about six months we’ve been battling a pandemic. While there have been major changes in how the world works, one of the most…
In the series TV advertising for first time advertisers, we have covered the following topics: TV Advertising Facts & Figures: Useful facts and figures about…
It’s been six months and the uncertainty over Covid-19 is still there. People are trying hard to adjust to the new normal by staying home…
IPL 2020 Hotstar Advertising Budget Calculator: Know how much would advertising during IPL 2020 cost you? Skip to the calculator With IPL 2020 making a…
IPL 2020 is around the corner and we can’t keep calm. Coinciding with the festive season, IPL 2020 is all set to bring cheers to…
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Brand Introduction TCS iON is a unit of Tata Consultancy Services which is focused on providing cloud-based services to small and medium business enterprises, educational…
Reporting is for digital advertising only and not for television advertising. If you have believed this for a long time, you are here for a…
Lockdown brought a lot of activities to a halt including new content generation for television and OTTs. This, however, didn’t deter the audience from enjoying…
Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…