In digital marketing, display advertising has become popular for businesses to reach their target audience. Display advertising refers to visual ads on websites, social media platforms, and other digital channels. These ads can come in many forms, from static images to interactive videos, and are designed to capture the attention of potential customers. Display advertising allows businesses to reach a wider audience, increase brand awareness, and drive traffic and conversions on their website. In this blog, we’ll go deeply into display advertising to understand how it operates and why it’s crucial to any digital marketing plan.
What are display ads?
Display ads are online advertising that appears on websites or social media platforms in various forms, such as images, videos, interactive media, or text. These ads are typically created to promote a product, service, or brand, and they can be targeted to a specific audience based on demographics, interests, or behaviors.
Display ads can be placed on specific websites or across entire ad networks using various targeting options such as keyword targeting, behavioral targeting, and geographic targeting. They are often sold on a cost-per-thousand-impressions (CPM) basis, which means advertisers pay for the number of times the ad is displayed on a website or social media platform.
The design and content of display ads can vary widely depending on the advertiser’s goals and the target audience. Ads can be static or animated, and they can include calls-to-action (CTAs) such as “Buy Now” or “Learn More.” They can also be used for retargeting, displaying ads to users who have previously visited a website or engaged with the brand.
Display ads can effectively increase brand awareness, drive website traffic, and promote specific products or services. They offer a wide range of targeting options and can be easily tracked and optimized for better performance. However, users can also easily ignore or block them, so advertisers need to create engaging and relevant ads to capture their audience’s attention.
Why use display advertising?
Here are some reasons why businesses use display advertising:
- Brand Awareness
By reaching a wider audience, display advertising assist companies in raising brand recognition. While online or on social media, display ads draw users’ attention with their eye-catching visual appeal.
Display ads can be used for retargeting, which means showing ads to people who have already visited a business’s website or engaged with its content. This helps businesses stay top-of-mind and encourages users to return to their site and purchase.
Display advertising can be cost-effective compared to other forms of advertising, such as television, radio or print ads. Advertisers can choose from various targeting options to ensure their ads reach the right audience.
- Increased Traffic
By leading consumers to the business’s website, display advertising may boost website traffic. Advertisers can use display ads to drive traffic to specific landing pages, increasing conversion rates.
- Measurable Results
Display advertising can provide measurable results, such as clicks, impressions, and conversions. Advertisers can track their campaigns and make adjustments to improve their performance.
Display advertising is an effective way for businesses to reach a wider audience, increase brand awareness, and drive traffic to their website, all while being cost-effective and providing measurable results.
Types of Display Advertising
Display advertising is a type of online advertising that involves displaying graphical or multimedia content on a website or social media platform. Here are some of the most common types of display advertising:
Banner ads are rectangular or square ads that appear on a website, typically at the top or bottom of the page. They can be static or animated, including text, images, or video.
Pop-up ads appear in a separate window or tab when a user clicks on a link or visits a website. They can be annoying but are still used because they tend to get attention.
Video ads play a video or animation on a website or social media platform. Depending on when they appear during a video, they can be pre-roll, mid-roll, or post-roll.
Native ads that blend in with the content of a website or social media platform. They often look like regular posts or articles but are labeled sponsored content.
Social Ads are what you see on social networks such as Facebook and LinkedIn. Like responsive display ads, they are a combination of text and images with a CTA.
Display Advertising Examples
Rocket Mortgage by Quicken Loans
Rocket Mortgage has grown rapidly since it was founded in 1985. Their association with the PGA tour is a significant part of their marketing strategy, as seen in this advertisement. They utilize the picture of the golfer as a metaphor for a prosperous financial future since they are aware of the demographic overlap between golf enthusiasts and those searching for a mortgage. Using “Push Button. Get Mortgage.” as a call-to-action because display commercials frequently aim to increase company awareness. Although there isn’t a direct offer, the audience should understand that Rocket Mortgage will make getting a mortgage simple for them when ready.
The email marketing firm Mail Chimp released this inventive and very shareable ad. They decided to create several variations of their company name and create bizarre and outrageous display ads that included the new name.
Each of the display ad samples that resulted was both a humorous joke and a mysterious conundrum.When people first saw the commercial, they would be initially perplexed by the visual. Once they figured it out, they would laugh a lot. They would then impart it to a buddy. This generated significant interaction and helped Mail Chimp run a successful marketing campaign.
Nintendo hoped to learn from its missteps with the poorly promoted Wii U when the Nintendo Switch gaming device debuted in 2017. Nintendo ensured the Switch’s peculiar features were clear in every static and video advertisement. The Switch is a unique system that can be played on its own as a handheld or on a TV screen like more conventional consoles. This display advertisement from Facebook illustrates this tactic; it demonstrates the three ways the Switch may be used while using a straightforward tagline and a call to action. This technique has been surprisingly effective three years after its inception, which is a 180 from the prior generation.
Digital Advertising Agency
The Media Ant is a leading digital advertising agency in India with over ten years of experience in the industry. With a strong team of experts, the agency has served over 3000 clients across various industries, providing them with cutting-edge digital marketing solutions. Whether it is social media marketing, search engine optimization, or influencer marketing, The Media Ant has the expertise to help businesses achieve their goals. The agency’s focus on delivering measurable results and its commitment to client satisfaction have helped it become one of the most trusted names in the Indian digital advertising industry.
FAQs Related to Digital Advertising
What are display ads examples?
Display ads are visual advertisements that appear on websites or apps. Examples include banner ads, pop-up ads, video ads, native ads, interstitial ads, and rich media ads. They can promote products, services, or content and can be targeted to specific audiences based on demographics, behavior, or interests.
What is meant by display advertising?
Display advertising uses visual elements such as images, videos, and graphics to promote a product or service on websites, social media platforms, or mobile apps. These ads are typically placed in specific areas of the web page or app and are intended to capture the user’s attention.
What are the types of display ads?
There are several types of display ads, including banner ads, native ads, pop-up ads, video ads, and social media ads.
What are Display Google Ads?
Display Google Ads are a type of online advertising that appear on various websites within the Google Display Network. These ads can be in the form of images, videos, or interactive media and are targeted based on audience demographics, interests, and behavior.
What are the benefits of display advertising?
Display advertising offers several benefits, including increased brand awareness, improved audience targeting, and the ability to reach a large audience. Display ads can also be visually appealing and engaging, providing valuable data on audience engagement and behavior.
What is the process of display advertising?
The process of display advertising involves:
1. Creating visual ads.
2. Targeting specific audiences based on demographics or interests.
3. Bidding on ad placement.
4. Displaying the ads on websites or social media platforms.
Advertisers may use various formats, including static images, animated GIFs, videos, or interactive ads.