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Disney Star achieved its highest ever opening day television viewership for the Indian Premier League (IPL), as 168 million viewers tuned in to watch the…
The Indian Premier League 2024 has commenced with a remarkable increase in viewership, leading to a surge in sponsor interest. On the opening day, Disney…
Advertisers are eagerly anticipating a surge in the popularity of Connected TV (CTV) ahead of the IPL 2024. Last year’s IPL on CTV, particularly on…
India’s ICC Men’s Cricket World Cup 2023 opening clash against Australia recorded 2.6 crore viewership, 25 Mn Peak concurrency , 2.2X overall reach, 3X CTV…
The slow and dramatic countdown has just begun and things have already taken a turn with the free online streaming of the matches on JioCinema….
Unacademy, which had indicated last year that it would not sponsor the IPL this year, will be replaced by Saudi Tourism. According to the BCCI,…
Viacom18 acquired the Indian Premier League 2023’s digital broadcasting rights for the next five years. This indicates that JioCinema and Star India channels hold the…
BARC has underlined that Ravivaar with Star Parivar, a non-fiction show airing on Star Plus is the top-notch favourite across weeks in a row now….
The popular mobile game BGMI, created by gaming studio Ktafton, has recently been pulled from Apple and Android app stores. Krafton has said they are…
According to a Bloomberg report, India is close to 20 Mn crypto investors and industry experts are of the opinion that the crypto sector needs…