India’s ICC Men’s Cricket World Cup 2023 opening clash against Australia recorded 2.6 crore viewership, 25 Mn Peak concurrency , 2.2X overall reach, 3X CTV watch time and 3hrs+ average watch time on CTV, as compared to the ICC Men’s T20 World Cup 2022 on Disney+ Hotstar, the official digital streaming partner of the tournament in India. This is a significant viewership number, and it demonstrates the popularity of the ICC Men’s Cricket World Cup in India.
There are a few reasons why the India vs Australia match recorded such high viewership numbers. First, India is one of the most popular cricket teams in the world, and their matches always attract a large audience. Second, Australia is a traditional rival of India, and their matches are always fiercely contested. Third, the ICC Men’s Cricket World Cup is the biggest cricket tournament in the world, and it is always eagerly anticipated by fans.
The high viewership numbers for the India vs Australia match are a good sign for the ICC Men’s Cricket World Cup 2023. It suggests that the tournament is likely to be a huge success in India. Disney+ Hotstar is also likely to benefit from the high viewership numbers, as it will generate significant revenue from advertising and subscriptions.
Overall, the high viewership numbers for the India vs Australia match are a positive development for both the ICC Men’s Cricket World Cup 2023 and Disney+ Hotstar. It suggests that the tournament is likely to be a huge success in India, and it will generate significant revenue for both parties.