Cross Media Measurement

Cross media measurement refers to the process of evaluating and analyzing audience engagement, reach, and effectiveness across multiple media platforms or channels. It involves the…

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Co-viewing

Co-viewing refers to the simultaneous viewing of media content, such as TV shows, movies, or online videos, by multiple individuals in the same physical location….

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Advanced TV

Advanced TV refers to the integration of digital advertising capabilities into traditional television channels and devices. It encompasses various technologies, such as connected TVs, smart…

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