Unduplicated Audience
Unduplicated audience refers to the unique individuals or users who have been exposed to a particular advertising campaign or media content. It represents the total…
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Click Stream
A click stream refers to the sequence of web pages or content that a user navigates through while browsing a website or interacting with online…
Athlete Endorsements
Athlete endorsements refer to the practice of partnering with professional athletes to promote a brand, product, or service. It involves athletes lending their name, image,…
Top 10 Uses of AI for Marketing in 2024
Artificial Intelligence is on a mission of making an impression in almost every domain. AI is redefining the relationship between humans and the means of…
Cross Platform Advertising
Cross-platform advertising refers to the practice of promoting a product, service, or brand across multiple platforms or channels, targeting a diverse audience and maximizing the…
Ad Slot
An ad slot refers to a designated space or position within a website, mobile app, or other digital platforms where advertisements are displayed. It represents…
Multi Platform Campaign
A multiplatform campaign refers to a marketing campaign that utilizes multiple channels, platforms, or media to reach and engage with a target audience. It involves…
Net Reach
Net Reach refers to the total number or percentage of unique individuals or households within a target audience who have been exposed to an advertising…
Max CPC / Bid
Max CPC (Cost Per Click) or Bid refers to the maximum amount an advertiser is willing to pay for each click on their advertisement in…
Cross Screen Measurement
Cross Screen Measurement refers to the process of tracking and analyzing user interactions and engagement across multiple screens and devices, including smartphones, tablets, computers, smart…