Sainsbury Formula Media Planning Calculator
The Sainsbury Formula is a media planning model that was developed by the British supermarket chain Sainsbury’s in the 1970s. It is a simple yet…
The Sainsbury Formula is a media planning model that was developed by the British supermarket chain Sainsbury’s in the 1970s. It is a simple yet…
When it comes to radio, people are all ears! Radio is a part of our everyday life at work, at leisure, at home, or on…
“Man cannot discover new oceans unless he has the courage to lose sight of the shore.” – Andre Gide As it stands, we are constantly…
Affiliate marketing is a popular marketing strategy where companies collaborate with independent individuals or entities, commonly known as affiliates, to promote their products or services…
If you find that the walled gardens of search and social media platforms are not sufficient to drive the traffic, engagement, and conversions your brand…
Big brands sign up as official sponsors for WPL: H&M, Amul, World Gold Council are some of the major partners. After the immense success of…
The emergence of digital display ads which allows advertisers to bring about dynamic and interactive campaigns has amplified the use of out-of-home advertising. OOH advertising,…
For a company looking to advertise digitally, your first choice might be the biggest, most popular online video platform-YouTube- a place you know would offer…
Have you ever realized after responding to a Facebook ad, double-tapped an Instagram image, or clicked a Google search result only to learn it was…
Instagram, it’s a word that we hear everyday, it has become a part of our lives now. Earlier people used to say the basic requirements…