What is Offline Marketing? How does it work?
Imagine a bustling city street adorned with eye-catching billboards, a local radio station broadcasting your favorite tunes, or a well-designed brochure that piques your curiosity…
Author: Megha Singh
What is Competitive Advertising? Types, Strategies & Examples
Imagine two fast-food giants, their billboards side by side, each boasting the juiciest burger in town. You, the hungry commuter, gaze out of your car…
Paytm Advertising Types, Targeting & Facts
Paytm, short for “Pay Through Mobile,” is a popular Indian digital payment and financial technology (FinTech) company that was founded in 2010 by Vijay Shekhar…
What is Contextual Advertising? Types, Benefits & Examples
Imagine you’re scrolling through your favorite food blog, soaking in delicious recipes and culinary adventures. Suddenly, a banner ad pops up showcasing a brand-new line…
What is Crisis Management? Types, Strategies and Examples
“Ever heard the saying, ‘Expect the unexpected’? In both the business world and beyond, this saying holds especially true when dealing with crises. Whether it’s…
What is Ad Serving and how does it work?
Imagine you’re scrolling through your favorite website, catching up on news or checking out the latest trends. Suddenly, an ad pops up, perfectly tailored to…
What is Below the Line Advertising? Types & Advantages
Imagine a marketing landscape where your brand doesn’t just shout from billboards or dance across TV screens but rather engages in intimate conversations, hosts exclusive…
The Ultimate Guide to Brand Storytelling
If you’ve ever been captivated by a brand’s tale, felt inspired by their journey, or moved to take action after encountering their narrative, then you’ve…
Swiggy Advertising – Types, Targeting & Facts
Founded in 2014, Swiggy is India’s largest online food ordering and delivery platform. Swiggy is headquartered in Bangalore and operates in over 500 cities across…
Media Trivia based on Advertising Slogans and Campaigns
Do you consider yourself a connoisseur of Indian advertising slogans and campaigns? Think you can decode the catchphrases that have etched themselves into our hearts…