Women’s IPL Sponsors: Trends, Viewership & Brand Profile

Key Takeaways: The ad spends poured in WPL 2023 has been pretty modest as per IPL standards, however it remains a significant context when it…
Key Takeaways: The ad spends poured in WPL 2023 has been pretty modest as per IPL standards, however it remains a significant context when it…
The slow and dramatic countdown has just begun and things have already taken a turn with the free online streaming of the matches on JioCinema….
Unacademy, which had indicated last year that it would not sponsor the IPL this year, will be replaced by Saudi Tourism. According to the BCCI,…
Viacom18 acquired the Indian Premier League 2023’s digital broadcasting rights for the next five years. This indicates that JioCinema and Star India channels hold the…
Before getting into what can be a possible IPL advertising strategy, let’s discuss why Ipl advertising strategy is even needed. Well, strategizing is never a…
Nail-biting hits, high octane drama and intra-team rivalry, this glitzy sporting event has it all. Yes we are talking of glamour and sports, and only…
As the streaming industry heats up, Viacom18 makes a bold move to merge JioCinema and Voot, but will it be enough to dominate the market?…
Get ready for constant action, drama, and excitement as the Indian Premier League (IPL) approaches! The IPL is not just a cricket competition; it’s a…
Sports Advertising: The Game Changer For Brands It isn’t a secret that brands are quick enough to jump into the sports advertising bandwagon, which is…
Week of 13th Mar 2023 Star Sports Ropes in Virat Kohli The tug of war between TV and Digital to get more viewership gets more…