Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Product/Service Zomato, an Indian multinational restaurant aggregator and food delivery company, provides information, menus, and user reviews of restaurants. Founded by Deepinder Goyal and Pankaj…
We are currently in the era of intelligent feature phones, a shift that commenced with the introduction of the original JioPhone in 2017. Since then,…
The sports landscape in India, traditionally overshadowed by the towering presence of cricket, is undergoing a transformative shift in recent times. While cricket continues to…
Introduction Indoor gaming has been ingrained in Indian culture for generations, evolving from traditional boards to the virtual realm. Despite the transformation, the passion for…
The ICC Cricket World Cup 2023 experienced a notable 55 percent surge in advertisements featuring celebrity endorsements compared to the 2019 edition. In this year’s…
Introduction In the dynamic realm of advertising, the influence of sports stars has emerged as a powerful catalyst, shaping not only consumer perceptions but also…
The festive season is getting massive this year, and the year end will be even bigger for brands. Today we have with us Media Planning…
In the dynamic digital arena where the adrenaline of sports meets the pulsating beat of social media, a groundbreaking transformation is reshaping the landscape of…
Indirect advertising is a marketing strategy that subtly promotes a product or brand without directly showcasing it. This approach involves creating content that generates interest…
In the ever-competitive world of online streaming platforms, Disney+ Hotstar made a bold move by offering free streaming of the ICC Men’s Cricket World Cup…