IPL Advertising: The tug of war between Covid-19 and festive season. Should you advertise?
It’s been six months and the uncertainty over Covid-19 is still there. People are trying hard to adjust to the new normal by staying home…
It’s been six months and the uncertainty over Covid-19 is still there. People are trying hard to adjust to the new normal by staying home…
IPL 2020 Hotstar Advertising Budget Calculator: Know how much would advertising during IPL 2020 cost you? Skip to the calculator With IPL 2020 making a…
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Reporting is for digital advertising only and not for television advertising. If you have believed this for a long time, you are here for a…
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…
What would we cover in this article? Following are the topics we would discuss in the article. You can skip to relevant sections by following…
For the past two months, we have been discussing the online mobile gaming industry in India and it’s following aspects- Genre specific growth of online…
In the previous article of our series on “Promoting online mobile games,” we have explored E-sports and action games. Here are the links of the…
In the previous article under our Indian Festive Advertising Series, we discussed how there is a jump in usage of public transport and how advertisers can…