Demystifying casual games and effective ways to promote it (Part-4)
In the previous article of our series on “Promoting online mobile games,” we have explored E-sports and action games. Here are the links of the…
Category: Media Planning
Festive Season Advertising Part 5: Best Ad Platforms for On-Demand Home Improvement Services
In the previous article under our Indian Festive Advertising Series, we discussed how there is a jump in usage of public transport and how advertisers can…
Festive Season Advertising Part 2: Useful Radio Ads Strategies
In the second part of the series, we would try answering the following questions: How is radio advertising affected during the festive season? Are there…
Festive Season Advertising Part 1: Introduction
In the first part of the series, we would cover the following: What would we cover in our series? Advertising during Festive Season: Challenges &…
How to use Hyperlocal Advertising to promote your business?
What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area/location/community around a business/outlet with a message customized to the area. Who should do…
How to advertise in Pro Kabaddi League 7 on Hotstar?
Summary: Pro Kabaddi League 7 is commencing on 20th July 2019 and ending on 19th October 2019 The expected reach of the entire tournament is…
12 Effective Ways to Promote Your FinTech App
The word FinTech is comprised of two words: Finance + Technology. With India moving towards both financial as well as digital literacy, demand for FinTech…
ICC Cricket World Cup 2019 Advertising on Hotstar in 5 questions
[soliloquy id=”13642″] Missed the golden opportunity of advertising during IPL and elections? Want to reinforce your IPL advertising campaign? Worry not! Here are 5 most…
Outdoor Advertising Opportunities During Kumbh Mela 2019
The Ardha Kumbh Mela in Prayagraj being held from 15th January 2019 to 4th March 2019. Kumbh Mela is the biggest Hindu pilgrimage fairs held…
This Festive Season, Renovate Your Advertising Strategy with Google Ads
The season of good times is here. In a country like India where festivals and occasions are much more than celebrations and merry-making, there are…