Radio Advertising
Radio Advertising account for about 4.4% of the total ad spend in India. Dominated by private FM players, radio advertising is getting increasingly popular due…
Category: How To
How to plan your first radio campaign
If you are reading this, then you have probably have been through the first 3 important steps of your business already. Definition & understanding of…
6 unique strategies for Instagram Advertising
Instagram, the mobile photo sharing app has been a popular social network, ever since its launch in 2010. Research conducted by Instagram in 2016, reports…
5 Effective Twitter Advertising tips for Businesses
Use the right format While you are at liberty to get as creative as you wish with your Twitter Ad, it is essential to follow…
Twitter Advertising – Understanding the Self-Service Ads Platform
Twitter has a feature called self-service ads platform that can be used by small to medium sized businesses (SMBs) across 200 countries. What’s more you…
Designing Effective Facebook Ad Campaigns
Are you wondering what works best on your Facebook page? Are Post Reach and Page Likes all it takes to break into your target audience…
How to advertise in TV
As a TV planner, I get frequent questions from people wanting to advertise on TV in India. The brand asking these TV advertising related questions…
How to Plan a Magazine Advertising Campaign
A number of SME’s, startups and small sized companies face the challenge of planning a good magazine advertising campaign as generally they cannot afford the…
Innovation in Basic Media Options
Now a days, the basic banner ads like Medium Rectangle Banner (MREC) of 300 x 250 px or Leaderboard of 728 x 90 px are…