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Author: Vaishali Tripathi

Case Studies on Companies, Case Studies

The Blurring Lines Between Digital and Outdoor: A Case Study on Classplus and FloBiz

Posted onDecember 8, 2021December 9, 2021 Author Vaishali Tripathi
Untitled Design 6 1

Every day, we come across countless examples that reflect and further re-establishes the all encompassing power of technology.  Starting from the very first written advertisement…

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Media Trivia, Media Trivia

Media Trivia: ‘Redseer’s Levelling up Indian Gaming Market 2021’

Posted onDecember 8, 2021December 8, 2021 Author Vaishali Tripathi
Gaming 6

This quiz is based on Redseer’s Report- ‘Leveling up Indian Gaming Market 2021’, which talks about the bloom of Indian gaming industry during the 2020-21…

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Digital Advertising

Popular digital platforms to advertise in 2022

Posted onDecember 7, 2021July 29, 2022 Author Vaishali Tripathi
Ads

In the past few years we have seen a massive transformation in advertising, as consumers spend more time on their mobile phones, tablets and laptops….

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Top News Headlines, Media Quiz and News

Headlines: Top Media Ad News India for week starting 29/11

Posted onDecember 6, 2021April 21, 2022 Author Vaishali Tripathi
Top Media Ad News In India For The Week 2

The opening T20 match between India and New Zealand had the highest AMA among all the T20 matches post-NTO. As per the BARC data provided…

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Events, Business Categories, Business Category, How To

Promoting Your Hotel During The Holiday Season 2021

Posted onDecember 3, 2021December 3, 2021 Author Vaishali Tripathi
Hospitality Industry

Grab the opportunity The holiday season is just around the corner, and we are sure everyone must be planning a short trip to get away…

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Case Studies on Companies, Case Studies

Case Study: How Nando’s leveraged digital medium to increase its overall reach

Posted onDecember 3, 2021February 28, 2023 Author Vaishali Tripathi
1200Px Nandos Logo.svg

The Product Originating in South Africa, Nando’s has restaurants in 23 countries, and employs more than 34,000 people. It is a fast-casual restaurant company specializing…

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Media Kundli

Media Kundli #2- Facebook

Posted onNovember 30, 2021December 2, 2021 Author Vaishali Tripathi
Facebook

Top 3 Facebook advertising facts Facebook is the largest social media platform with 2.91 billion monthly active users. 9.3 percent of total active Facebook users…

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Top News Headlines

Headlines: Top media ad news in India for the week (Date: 22nd November – 28th November)

Posted onNovember 29, 2021 Author Vaishali Tripathi
Top Media Ad News In India For The Week 1 1

In the annual filing of The Walt Disney Co. for the year 2021, its GECs have 132M subscribers and the sports channels have over 84M…

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Cinema Advertising, Cinema, Cinema Advertising

Benefits of Single Screen Advertising: What’s In It For Tier 2 & Tier 3 cities?

Posted onNovember 24, 2021August 2, 2022 Author Vaishali Tripathi
Movie 1200 630

What is In-cinema Advertising? Cinema is an interesting new age advertising option and its rates are one of the lowest among non mass media. Advertising…

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Uncategorized, Cinema Advertising

Cinema Advertising: Get Better Audience Reach By Advertising In These Upcoming Movies

Posted onNovember 22, 2021February 8, 2023 Author Vaishali Tripathi
Untitled Design 3

After experiencing a downfall due the pandemic, movie theatres are finally back in the game. So if you are an advertiser looking for platforms to…

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