Cinema Advertising during the Festive Season
What is Cinema Advertising? Cinema advertising is one of the most interesting new age advertising options and its rates are one of the lowest among…
Author: Vaishali Tripathi
Headlines: Top media ad news in India for the week (Date: 1st November – 7th November)
The last few years have been pretty challenging for the English Entertainment GEC category. Disney-Star India will discontinue its three English channels- Star World HD,…
Proven Ways To Promote Online Fantasy Sports Games
In the previous article of our series about “Promoting online mobile games”, we have discussed the Real money card-based games, the approaches, and best-suited media/…
Headlines: Top media ad news in India for the week (Date: 25th October – 31st October)
Week 42 BARC: Horlicks leads the brand list. HUL still continues to dominate the advertiser list. Week 42 BARC: STAR Maa, is the leading channel…
Headlines: Top media ad news in India for the week (Date: 18th October- 24th October 2021)
According to BARC’s September THINK report, Tv ad volume for this festive season was the all time highest. The report based it’s analysis on TV…
Headlines: Top media ad news in India for the week (Date: 11th October – 17th October)
According to TAM AdEx there has been a 55% surge in retail advertising on TV during Jan-Aug ‘21. The leading advertiser in this category on…
Media Trivia: ‘TV advertising volume analysis 2021’
This quiz is based on the BARC India’s THINK Report titled ‘July ’21 Ad Volume Analysis’, which talks about the advertising volume in India during and post…
Headlines: Top media ad news in India for the week (Date: 4th October – 10th October)
ICC T20: The introduction of official drinks break would help broadcasters to earn ad revenues worth five minutes. The rates for India matches are expected…
Complete list of IPL 2025 Sponsors
IPL 2025 Sponsors: Following are the details of the IPL 2025 sponsors/IPL sponsors 2025 including Title sponsor, official partners, Broadcasters, Digital Streaming Partners, Strategic Timeout…
Headlines: Top media ad news in India for the week (Date: 27th September – 3rd October)
ICC T20 WC: Star hikes ad rates for India-Pak match; 10-sec slot now costs Rs 25-30 lakh. A 10-second ad spot for other matches is…