Headlines: Top media ad news in India for the week Date: 9th August – 15th August
Tokyo Olympics clocked 69 mn viewers in opening week on TV: BARC. The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes…
Author: Vaishali Tripathi
Headlines: Top media ad news in India for the week (Date: 2nd August – 8th August)
Star Plus retains leadership position across genres: BARC Week 30.Star Plus continues to lead the Hindi-speaking market (HSM) this week, while Sun TV leads the…
Top 10 Digital Video Advertising Platforms of 2021
2021 began with a hopeful note but it was not long before we were pushed to see the COVID crisis become serious once again with…
Media Trivia: OTT- A Paradigm Shift in Media and Entertainment 2021
This quiz is based on RBSA’s report ‘OTT-A Paradigm Shift in Media and Entertainment.’ Enjoy the trivia and keep yourself updated with the latest trends…
Headlines: Top media ad news in India for the week (Date: 26th July – 1st August)
Sony ropes in 7 sponsors for India tour of England. Pan Bahar, Byju’s, Mahindra Sports Utility Vehicles, Kent Mineral RO, Fogg, UltraTech Cement and Pharmeasy…
Headlines: Top media ad news in India for the week (Date: 19th July – 25th July)
TV ad volumes for June 2021 and H1 2021 higher than previous two years: BARC report. Television ad volumes for June 2021 grew by 6%…
Headlines: Top media ad news in India for the week (Date: 12th July – 18th July)
Sony inks content partnerships with Twitter, FB for India’s overseas tours of SL, Eng.India will play 3 ODIs and T20Is with Sri Lanka followed by…
Headlines: Top media ad news in India for the week (Date: 5th July – 11th July)
Ind-NZ WTC Final viewed by 99 million. According to BARC India, the series is the most viewed test match since 2018. Star Plus maintains lead…
Case Study: How WaterScience used digital medium to increase their website traffic.
The Product WaterScience is a company that manufactures non-drinking water purification products, like shower filters and tap filters. The Bengaluru-based bootstrapped start-up was set up…
Media Trivia: Indian media and entertainment (M&E) Report 2021
This quiz is based on EY Indian media and entertainment (M&E) Report 2021. Enjoy the trivia and keep yourself updated with the latest trends in…