Headlines: Top media ad news in India for the week Date: 9th August – 15th August


Tokyo Olympics clocked 69 mn viewers in opening week on TV: BARC. The data also noted that the Tokyo Olympics recorded 5.8 billion viewing minutes on TV.

Dettol emerges as the biggest brand in week 31: BARC. Marico, Ponds India and Lakme Lever entered the top ten list this week.

Star Plus continues to lead across genres and HSM: BARC week 31.As per the weekly data, Sun TV bagged the first spot in the South market followed by Star Maa on the second spot.

Ram Ratings Wk 23’21-Wk 26’21: Fever FM tops in Mumbai, Delhi.Radio Mirchi took the lead in Kolkata and Big FM in Bangalore.

ICC T20 WC: Disney+ Hotstar ropes in four sponsors, targets platform reach of 200-230 mn. Dream11, Vimal Pan Masala, CoinSwitch, and BharatPe have come on-board as sponsors.

FMCG ad vol rebounds with 53% YoY growth in H1 2021 on TV: Tam Adex. The top two advertisers HUL and Reckitt together accounted for a 40% share of FMCG ad volumes on TV

TV ad volume grew 14% in Jul ’21 compared to Jul’20: TAM AdEx. According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth.

BARC top 5 advertisers of the week 31 (31st July – 6th August 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India LTD, Cadbury’s India LTD, Godrej Consumer Products LTD.

According to BARC weekly data, the following were the top 5 paid TV channels in week 31 (31st July – 6th August 2021) – 

Paid– Star Plus, Star Maa, Sun TV,  Colours, STAR Utsav.

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