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SPSN signs 15 advertisers for India -Sri Lanka series. The lineup includes Byju’s, Pan Bahar, Amazon Prime, 99 acres.com, Cars 24, Oppo, Tata Motors, Raj…
Digital continues to grow, TV to recover faster than other mediums. As per Tam AdEx report, other mediums witnessed a drop in ad volumes in…
Personal Healthcare sector saw highest growth in Print media in Jan-May’21: TAM Adex. The sector witnessed 95% growth on Print, 86% on TV, 93% on…
Star Plus trumps FTA channels to emerge as ‘most-watched’ in the overall market. Before this, Zee TV dominated the overall market with 675 million impressions…
Google to allow Android 12 users to opt out of interest-based advertising.The phased rollout of the service will affect apps running on Android 12 devices…
Mythology, Comedy emerge as top genres in W19 over W14 on Hindi GECs: BARC. Data says that TV witnessed a 73% increase in mythological content…
Alcohol ad spend to see 5.3% growth in 2021: Zenith report. The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will…
Amazon.in launches free video streaming service ‘miniTV’. The ad-supporting offering can be accessed by users on the shopping app. TV ad vol at an all-time…
Disney+ Hotstar has 41% share of Indian online video subscription market: Omdia. The OTT platform’s subscription base tripled in less than a year, from 8…
This quiz is based on BARC TV Universe Estimates 2020. Enjoy the trivia and keep yourself updated with the latest trends in media and advertising….