Headlines: Top media ad news in India for the week (Date: 5th July – 11th July)

Ind-NZ WTC Final viewed by 99 million. According to BARC India, the series is the most viewed test match since 2018.

Star Plus maintains lead position in HSM and across genre: BARC Week 26.Sun TV continues to dominate the South market.

Horlicks emerges as the biggest brand in BARC Week 26. New entrants to the brand list were Ajio, Boost and Amazon Prime Video. Hindustan Unilever continued to be the biggest advertiser.

86% Indian shoppers demand excellence from brands & retailers: Report. According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers.

Mobile app consumption is more in the second wave than in the first: InMobi report. According to InMobi’s Second Wave Lockdown Audience Insights Report, entertainment, gaming, music app usage peaked in the second wave.

RAM Ratings Wk 19’21-Wk 22’21: Fever FM tops again in Mumbai, Delhi. Big FM maintained the lead in Bangalore while Mirchi stayed on top of Kolkata charts.

BARC top 5 advertisers of the week 26 (26th June – 2nd July 2021)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Brooke Bond Lipton India Ltd, ITC LTD, Cadburys India LTD

According to BARC weekly data, the following were the top 5 paid TV channels in week 26 (26th June – 2nd July 2021) – 

Paid– Star Plus, Sun TV,  Sony SAB, Star Maa, Star Utsav.

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