Media Trivia: Global 2021 End-of-Year Forecast
This quiz is based on GroupM’s This year next year: Global 2021 End-of-year forecast, which talks about the global advertising revenue in 2021 and forecast…
Author: Vaishali Tripathi
How to Improve Your Landing Page Conversion Rates?
What is a landing page ? A “landing page” is any kind of webpage which a consumer may land on, however from a marketing perspective,…
Case Study: How Inorbit Malls leveraged Digital Medium to increase brand awareness and traffic
Product/ Service Inorbit Malls (India) Private Limited a subsidiary of the K. Raheja Corp, is the pioneer of the mall culture in India. The company…
The best new Christmas Movies of 2021
Already started the countdown for your Christmas plans? Surely you must have. But wait just a second! If hitting the movie theatres is not on…
Headlines: Top media ad news in India for the week (Date: 28th December – 3rd January 2022)
As per TAM AdEx, Shah Rukh Khan was the top celebrity ambassador with an ad volume share of 14% during the ICC T20 WC ’21….
Expand your Brand’s Reach with Digital Screen Branding in Apartments
Digital OOH Advertising in India We are sure you have heard of the term DOOH advertising, as it is gaining popularity globally. In order to…
Headlines: Top media Ad News in India For The Week (Date: 21st December – 27th December 2021)
BARC week 50: Sun TV leads across all genres. The channel has registered 2748.43 weekly AMAs, Star Maa holds the second position with 2702.64 weekly…
Top 10 Interesting Indian YouTube Ads of 2022
For the Indian advertising industry, the year 2022 felt like the punishment of Sisyphus. Endlessly rolling the rock on top of the mountain, only to…
Headlines: Top media ad news India for week starting 13/10
According to the market estimates, the cost of out-of-film & co-branded associations may range from Rs 40 lakhs to crores. The cost of one brand’s…
Headlines: Top media ad news in India for the week (Date: 6th December – 12th December)
Cryptocurrency ads are back in the majority of social media platforms and websites after facing a brief suspension by crypto exchanges a few weeks back….