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The year 2022 will be the year of cricket. Industry experts are estimating that broadcasters may invest approx Rs 50,000 cr to acquire media rights…
Product/ Service BUSY is a leading, on-premise ERP & accounting software company, enabling millions of businesses in over 20 countries to efficiently manage their business…
The advertising revenue of e-commerce giant Amazon has grown by 32% YoY to reach $9.7 Billion, according to the company’s filings in the 4th Quarter…
Wondering what advertising on LinkedIn would do for your brand? These facts might help you clear all doubts- Top 3 LinkedIn advertising facts LinkedIn is…
This quiz is based on the India CTV Report 2021 by Mediasmart, which talks about the growth of Connected TV in India during 2021. In…
Sony Pictures Networks India has bagged the exclusive rights to broadcast Asian Games 2022. The deal spans from November 2021 to September 2023 and it…
Connected TV advertising has become a prime tenet of marketing for big brands, but for relatively small businesses and brands, the domain of CTV ads…
News channels have seen a 12% growth in advertising spends in 2021 when compared to 2022. According to TAM AdEx, Reckitt Benckiser grabbed the top…
Union Budget Day 2022 (February 1) is fast approaching and like every year, this year too, the TV news channel viewership is expected to break…
The Ministry of I&B asked BARC to resume news channels’ ratings after a 13 month halt. BARC had stopped releasing their weekly viewership data for…