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Author: Vaishali Tripathi

Case Studies on Companies

Case Study: How BUSY Accounting leveraged Digital Medium to Generate Quality Leads

Posted onFebruary 10, 2022December 22, 2022 Author Vaishali Tripathi
Busy Service 1 1

Product/ Service BUSY is a leading, on-premise ERP & accounting software company, enabling millions of businesses in over 20 countries to efficiently manage their business…

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Top News Headlines

Headlines: Top media ad news in India for the week (Date: 1st February – 7th February 2022)

Posted onFebruary 7, 2022April 25, 2022 Author Vaishali Tripathi
Top Media Ad News In India For The Week 4

The advertising revenue of e-commerce giant Amazon has grown by 32% YoY to reach $9.7 Billion, according to the company’s filings in the 4th Quarter…

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Media Kundli

Media Kundli #4- LinkedIn

Posted onFebruary 2, 2022February 2, 2022 Author Vaishali Tripathi
Linkedin Migliorare Il Tuo Profilo Rouge Comunicazione 1024X576 2

Wondering what advertising on LinkedIn would do for your brand? These facts might help you clear all doubts- Top 3 LinkedIn advertising facts LinkedIn is…

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Media Trivia, Media Trivia, Trivia

Media Trivia: India Connected TV Report 2021

Posted onJanuary 31, 2022April 25, 2022 Author Vaishali Tripathi
Ott Photo

This quiz is based on the India CTV Report 2021 by Mediasmart, which talks about the growth of Connected TV in India during 2021. In…

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Top News Headlines

Headlines: Top media news in India for the week starting 24/01

Posted onJanuary 31, 2022May 2, 2022 Author Vaishali Tripathi
Top Media Ad News In India For The Week 3

Sony Pictures Networks India has bagged the exclusive rights to broadcast Asian Games 2022. The deal spans from November 2021 to September 2023 and it…

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How To, Connected TV

How SMEs can expand their business through CTV Ads?

Posted onJanuary 28, 2022June 10, 2025 Author Vaishali Tripathi
Feature Image Ctv

Connected TV advertising has become a prime tenet of marketing for big brands, but for relatively small businesses and brands, the domain of CTV ads…

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Top News Headlines

Headlines: Top media ad news in India for the week (Date: 18th January – 24th January 2022)

Posted onJanuary 24, 2022January 24, 2022 Author Vaishali Tripathi
Top Media Ad News In India For The Week 2

News channels have seen a 12% growth in advertising spends in 2021 when compared to 2022. According to TAM AdEx, Reckitt Benckiser grabbed the top…

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Uncategorized

Looking to advertise on Union Budget Day 2022? Get high brand awareness at low rates

Posted onJanuary 21, 2022 Author Vaishali Tripathi
Download 1

Union Budget Day 2022 (February 1) is fast approaching and like every year, this year too, the TV news channel viewership is expected to break…

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Top News Headlines

Headlines: Top media ad news in India for the week (Date: 11th January – 17th January 2022)

Posted onJanuary 17, 2022January 18, 2022 Author Vaishali Tripathi
Top Media Ad News In India For The Week 1 1

The Ministry of I&B asked BARC to resume news channels’ ratings after a 13 month halt. BARC had stopped releasing their weekly viewership data for…

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Top News Headlines

Headlines: Top media ad news in India for the week (Date: 4th January – 10th January 2022)

Posted onJanuary 10, 2022January 11, 2022 Author Vaishali Tripathi
Top Media Ad News In India For The Week 1

The TV broadcasting  arm of Bennett Coleman & Company Limited (BCCL) , Times Network, has extended its promotional scheme for Times Now Navbharat HD, the…

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