Media Kundli- Amazon
Amazon, the e-commerce giant, is a universe in itself. A digital space where users around the world spend hours and hours- shopping, reading, listening and…
Author: Vaishali Tripathi
How Clovia Increased Their Sales as well as Brand Awareness with a Terrific Hotstar Campaign
About the brand/service/product/company Clovia is a top player in the women’s personal care industry and the fastest growing lingerie brand India. The trusted Lingerie, Sleepwear,…
Online Ecommerce Business Advertising : Everything you need to know
Online Ecommerce Advertising The Indian online e-commerce advertising market has witnessed a huge upsurge in the past few years. As per IBEF (India Brand Equity…
Why Star Plus Television Advertising is the Most Effective Medium?
As an advertiser you are now surrounded by a plethora of ad platforms and your choices are innumerable but choosing the right advertising platform can…
Unacademy Digital Case Study
Unacademy’s Digital Campaign to target a niche audience The Product Unacademy is one of India’s largest e-learning platforms which provides online courses on numerous topics….
TMA’s Media Reach Calculator Tool
Marketers understand the need for measuring the estimated reach across their marketing campaigns to help them better optimizes their marketing decisions. Calculating the reach of…
ICC T20 World Cup 2022 Advertising on Hotstar
When it comes to sports in general or the grand and most awaited ICC T20 World Cup 2022 on Hotstar audience as well as brands…
Best Non Traditional Options For Restaurant Business
Restaurant Advertising In Non-Traditional Media From pole kiosks to hot air balloons, you have media options for all kinds of budgets in non-traditional advertising. You…
Headlines: Top Media and Ad News in India for the Week (1st August – 7th August, 2022)
The delay in third-party cookie deprecation will be a blessing in disguise as publishers and brands can work on solutions like building first-party data. (Source:…
What Is Affiliate Marketing? Everything you need to know
Affiliate marketing is perhaps the best example of how an old marketing technique can be revolutionized by technology. The concept and practice of affiliate marketing…