Top 10 Food & Beverage Advertising Strategies
India’s culinary landscape is a tapestry of flavors and techniques, deeply rooted in history and regional traditions. The country’s vast geography and varied climate zones…
Author: Vaishali Tripathi
How much do ad spots during India-NZ semi final match cost?
In a striking development within the realm of sports broadcasting and advertising, the cost of securing a 10-second advertising slot during matches between India and…
Festive Radio Ad Spends Soar As CWC And Blockbusters Drive Demand
As the festive season unfolds, the radio industry is buzzing with a surge in advertising, fueled by a vibrant consumer demand, cricket fever due to…
Pro Kabaddi League Live Streaming to be Available for Free on Mobile
Disney+ Hotstar is set to offer free mobile streaming for PKL Season 10, following the success of Asia Cup 2023 and ICC Men’s Cricket World…
What is Indirect Advertising? Meaning, Types & Examples
Indirect advertising is a marketing strategy that subtly promotes a product or brand without directly showcasing it. This approach involves creating content that generates interest…
Disney+ Hotstar’s CMO on winning rural and urban viewers through ads for the Cricket World Cup
In the ever-competitive world of online streaming platforms, Disney+ Hotstar made a bold move by offering free streaming of the ICC Men’s Cricket World Cup…
Ad Volumes per match in first 23 ICC WC games up by 24%: Report
According to a TAM report, this edition of the tournament saw the count of advertising categories grow by 29% with more than 85 categories having…
Puma, Star Sports, and Myntra celebrate Virat Kohli’s victory
In a stunning display of sporting excellence, Indian cricket maestro Virat Kohli has etched his name into the annals of cricket history by scoring his…
Vicks & Yuvraj Singh ensure no cheer for team India goes unheard
The #VicksKholIndiaBol campaign is a cricket-centric campaign launched by Vicks Cough Drops in India in October 2023. The campaign features cricketer Yuvraj Singh and aims…
Food brand Yu Launches new TVC with Hardik Pandya
Yu Foods has introduced a fresh advertising campaign featuring their brand ambassador, Hardik Pandya. In partnership with NINE 1 Films, the commercials emphasize Yu’s commitment…