Future of Sports Marketing with Emerging Technologies
In the ever-evolving realm of sports marketing, staying ahead requires a keen eye on the technological horizon. The fusion of sports and cutting-edge technologies is…
Author: Vaishali Tripathi
Ajit Varghese unveils strategies behind Disney Star’s success in ICC World Cup 2023 at India Brand Summit
The India Brand Summit, held on November 28, 2023, at The Lalit Mumbai, marked a pivotal moment in the world of sports broadcasting and digital…
Use of Social Media To Promote Food And Beverage Brands
In the bustling landscape of India’s food and beverage brands, social media has emerged as a pivotal battleground for brands striving to captivate the palates…
Jio Cinema’s Game-Changing Metric Shift from Concurrent to Cumulative Views
JioCinema, the official streaming partner for the ongoing India-Australia T20I series, has transitioned from displaying concurrent views to cumulative views during matches. The initial game…
The Rise of Augmented Reality and Virtual Reality in Real Estate Marketing
Welcome to the dynamic and ever-evolving world of Indian real estate, where the advent of Virtual Reality (VR) and Augmented Reality (AR) is creating waves…
Impressive 17% Increase in Average Ad Volumes Per Match at ICC CWC 2023 Compared to CWC’19, Reports TAM Sport
Unprecedented Growth in Ad Volumes The ICC Cricket World Cup 2023 (CWC’23) marked a pivotal shift in the realm of commercial advertising. A detailed analysis…
Tech Mahindra and AWS Join Forces to Revolutionize Fan Engagement with Sports Cloud Platform
In a groundbreaking collaboration, Tech Mahindra and Amazon Web Services (AWS) have joined hands to develop an innovative sports cloud platform. The partnership, established through…
Role of Sports in the Connected TV Revolution
Sports marketing has always been a harbinger of innovation, pushing the boundaries of technology and viewer experience. In this era of digital transformation, a new…
Did Jiocinema Cross 15 Cr Concurrent Viewership?
During the live streaming of the 2nd T20I match between India and Australia on JioCinema, a surprising event occurred as the viewership counter on the…
ICC Men’s Cricket World Cup 2023 nets Rs3300 crore in ad revenue, welcomes 215 new brands
Despite the disappointment of not clinching the cup, advertisers exhibited remarkable resilience during the ICC Men’s Cricket World Cup 2023. Industry experts note that the…