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Author: Vaishali Tripathi

News

Disney+ Hotstar sets a new global live streaming record during India vs South Africa Match

Posted onNovember 6, 2023November 6, 2023 Author Vaishali Tripathi
Disney+ Hotstar

In a spectacular display of digital viewership, Disney+ Hotstar has shattered global live streaming records as 44 million viewers tuned in to watch former Indian…

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News

Saudi Arabia eyeing on IPL, expresses interest in buying $30 billion stake: Report

Posted onNovember 6, 2023November 6, 2023 Author Vaishali Tripathi

Bloomberg has reported that Saudi Arabia is keen on acquiring a multi-billion dollar share in the Indian Premier League (IPL), which is the world’s most…

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News

57% tune into mobile streaming apps for ICC ODI Cricket World Cup 2023

Posted onNovember 3, 2023November 3, 2023 Author Vaishali Tripathi
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As the excitement of the ICC ODI Cricket World Cup 2023 reverberates across India, Axis My India reveals a blend of modern and traditional media…

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Top 10

10 Best Cricket Creative Ad Campaigns

Posted onNovember 2, 2023November 2, 2023 Author Vaishali Tripathi
10 Best Cricket Creative Ad Campaigns

Introduction The realm of cricket is more than just a display of athletic finesse and competitive spirit, it’s a culture that binds nations together. At…

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Advertising

Top 10 Fashion Advertising Strategies to Grow Your Brand in 2024

Posted onNovember 2, 2023February 9, 2024 Author Vaishali Tripathi
Fashion 1

In a world where Instagram fashion gurus, trendsetters, and AI-powered shopping experiences are the talk of the town, the game of fashion advertising is taking…

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News

Gillette launches new ad campaign featuring cricketers Shubman Gill and Shreyas Iyer

Posted onNovember 2, 2023November 2, 2023 Author Vaishali Tripathi
Copy Of Untitled Design 1024 X 760 Px 12

Cricket is more than just a game in India, it’s a deep-rooted passion that touches the hearts of millions. It’s like an emotional rollercoaster, and…

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News

Indian Cricket Takes the Lead with 178% Increase in Ad Slots Over Other Teams Matches

Posted onNovember 2, 2023November 2, 2023 Author Vaishali Tripathi
Indian Cricket Takes The Lead With 178% Increase In Ad Slots Over Other Teams Matches

The International Cricket Council (ICC) Cricket World Cup 2023 has not just been a playground for cricketers but an advertising goldmine, as revealed by a…

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Hero

What happens to advertisers’ money if a match gets canceled, interrupted, or is shorter than expected?

Posted onOctober 31, 2023October 31, 2023 Author Vaishali Tripathi
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Imagine you’re all set for a thrilling night of watching your favorite sports team face off against their arch-rivals. You’ve got your snacks, your lucky…

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Media Trivia

Media Trivia: Based on Asian Games 2023 Advertising and Sponsorships.

Posted onOctober 30, 2023October 30, 2023 Author Vaishali Tripathi
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Embark on an intriguing expedition down memory lane as we reminisce the compelling narratives of the Asian Games 2023 through our enthralling Trivia quiz focused…

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Advertising

Is Sports Advertising a Winning Strategy for SMBs?

Posted onOctober 27, 2023October 27, 2023 Author Vaishali Tripathi
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Sports advertising can indeed be a winning strategy for small and medium-sized businesses (SMBs), but like any game plan, success depends on the approach and…

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