Disney+ Hotstar is set to offer free mobile streaming for PKL Season 10, following the success of Asia Cup 2023 and ICC Men’s Cricket World Cup 2023. The Pro Kabaddi League, India’s second most-watched sport after cricket, is scheduled to commence on December 2, 2023, featuring a caravan format with matches held in all 12 teams’ cities.
In response to Jio’s success with free live streaming for FIFA World Cup 2022 and Indian Premier League 2023, Disney Star has decided to allow free mobile streaming for the Asia Cup and Cricket World Cup. The move aims to tap into the growing demand for on-the-go sports viewing, following the significant viewership milestones achieved during the ICC Men’s Cricket World Cup 2023.
During the India vs South Africa match, Disney+ Hotstar recorded a peak concurrency of 4.4 Crore viewers, signaling the platform’s potential to attract a massive audience. With PKL being the second-largest sports league in India, Sajith Sivanandan, Head of Disney+ Hotstar India, expressed excitement about making Kabaddi accessible to a broader audience and strengthening fan engagement.
The Pro Kabaddi League’s upcoming season, adopting a 12-city caravan format with 12 competing teams, will not only be available for free mobile streaming but will also be broadcasted on the Star Sports Network daily. This strategic move aligns with the evolving landscape of sports viewing, catering to the diverse preferences and demands of sports enthusiasts across age groups.