Healthcare Advertising – Strategies, Trends & Ethics
Healthcare advertising, being a meticulously woven tapestry of strategy, communication, and compassion, now finds itself at a junction where it meets innovation and concern in…
Author: Vaishali Tripathi
Dissecting CoinSwitch Kuber’s IPL 2021 Sports Campaigns with Disney+ Hotstar
Product/Service CoinSwitch Kuber, a cryptocurrency exchange platform in India, makes the steps of investing in digital currencies very easy to accomplish. The platform has an…
JioCinema Enhances Advertising Opportunities for IPL 2024 Through Innovative Strategies
Viacom18 is taking an unprecedented step to revolutionize the advertising landscape by launching a new strategy for the upcoming IPL season. These terrestrial broadcasts are…
Dissecting Mamaearth CTV T20 World Cup campaign
Product/Service Mamaearth founded in 2016 by Varun Alagh, is an Indian brand that offers a wide range of natural and toxin-free personal care products for…
Domestic Tourism Marketing Strategies
In the ever-evolving landscape of tourism, domestic tourism has emerged as a vital component for national economies, offering resilience against the fluctuations of international tourist…
The Impact of Prematurely Ended IPL Matches on Spot Ads
The Indian Premier League stands as a pinnacle of excitement around the country and the globe. The popularity of the League is so high that…
CarDekho Leverages Sports with “Sapna Re” Campaign.
Product/Service: CarDekho, a leading automotive platform in India, specializes in offering a wide array of quality used cars at affordable prices. It provides a seamless…
Ultimate Guide to AI in Digital Marketing
It is within this dynamic environment of a digital marketing world that AI emerges as the game changer and how brands interact with their audiences….
Case Study: Zomato Mumbai Metro Jingle Campaign
Product/Service Zomato, an Indian multinational restaurant aggregator and food delivery company, provides information, menus, and user reviews of restaurants. Founded by Deepinder Goyal and Pankaj…
Harsha Bhogle Stars in Atomberg’s TVC: Redefining Fandom with Eco-Friendly Innovation
Harsha Bhogle, the famous commentator, appeared recently on a TVC from Atomberg Technologies, a new product. This creative advert skilfully uses the double meaning of…