CarDekho Leverages Sports with “Sapna Re” Campaign.
Product/Service: CarDekho, a leading automotive platform in India, specializes in offering a wide array of quality used cars at affordable prices. It provides a seamless…
Author: Vaishali Tripathi
Ultimate Guide to AI in Digital Marketing
It is within this dynamic environment of a digital marketing world that AI emerges as the game changer and how brands interact with their audiences….
Case Study: Zomato Mumbai Metro Jingle Campaign
Product/Service Zomato, an Indian multinational restaurant aggregator and food delivery company, provides information, menus, and user reviews of restaurants. Founded by Deepinder Goyal and Pankaj…
Harsha Bhogle Stars in Atomberg’s TVC: Redefining Fandom with Eco-Friendly Innovation
Harsha Bhogle, the famous commentator, appeared recently on a TVC from Atomberg Technologies, a new product. This creative advert skilfully uses the double meaning of…
Top 10 Pre Testing and Post Testing Methods in Advertising
In the fast-paced world of advertising, ensuring your campaigns are effective before and after launch is essential for success. Pre-testing methods help evaluate an ad’s…
Media Trivia – Based on ProKabaddi League Advertisers and Sponsors.
The ProKabaddi League (PKL), a professional-level Kabaddi league in India, has not only revolutionized the traditional sport of Kabaddi but has also created a unique…
A Complete Guide to IPL 2025 Plan Generator
According to research conducted by The Media Ant, 42% of advertisers found the most difficulty in media planning in digital advertising. The Indian Premier League…
Jio 4G Phones Open New Advertising Avenues during IPL
We are currently in the era of intelligent feature phones, a shift that commenced with the introduction of the original JioPhone in 2017. Since then,…
Top 10 Benefits of Interactive Advertising in the Digital Age
With the advancement and development of information technology, we are currently living in an age that is constantly changing into another one. In this era…
IPL TV broadcasts offer brands unmatched scale and reach
The 2023 Indian Premier League (IPL) heralded a new wave in sports broadcasting cementing the bond between this legendary cricket tournament and the television which…