Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Product/Service Zomato, an Indian multinational restaurant aggregator and food delivery company, provides information, menus, and user reviews of restaurants. Founded by Deepinder Goyal and Pankaj…
Harsha Bhogle, the famous commentator, appeared recently on a TVC from Atomberg Technologies, a new product. This creative advert skilfully uses the double meaning of…
In the fast-paced world of advertising, ensuring your campaigns are effective before and after launch is essential for success. Pre-testing methods help evaluate an ad’s…
The ProKabaddi League (PKL), a professional-level Kabaddi league in India, has not only revolutionized the traditional sport of Kabaddi but has also created a unique…
According to research conducted by The Media Ant, 42% of advertisers found the most difficulty in media planning in digital advertising. The Indian Premier League…
We are currently in the era of intelligent feature phones, a shift that commenced with the introduction of the original JioPhone in 2017. Since then,…
With the advancement and development of information technology, we are currently living in an age that is constantly changing into another one. In this era…
The 2023 Indian Premier League (IPL) heralded a new wave in sports broadcasting cementing the bond between this legendary cricket tournament and the television which…
In this omnipresent digital world, there is a potent tool as the fine-tuned surgeon’s scalpel and as convincing like the blockbuster’s captivating plot. This is…
The Indian Premier League (IPL), the world’s premier cricket tournament, has secured its title sponsor for the next five seasons in a monumental deal with…