Media Trivia: Video Advertising on Non-OTT Platforms
Indians are so welcoming to online videos that they prefer to search on YouTube than searching on Google. And you would agree too. Information in…
Author: Arpita
This is why you should prioritize Video OTT Advertising in 2020
Backed by cheap data rates and throat cut competition among more than 30 OTT platforms in the country, people have warmed up to the idea…
Festive Season Advertising Part 5: Best Ad Platforms for On-Demand Home Improvement Services
In the previous article under our Indian Festive Advertising Series, we discussed how there is a jump in usage of public transport and how advertisers can…
How to advertise in Pro Kabaddi League 7 on Hotstar?
Summary: Pro Kabaddi League 7 is commencing on 20th July 2019 and ending on 19th October 2019 The expected reach of the entire tournament is…
Digital Marketing: Brand Marketing and Performance Marketing On The Same Platform
Summary: The key objective of brand marketing is brand awareness. It may or may not lead to conversion hence, the conversion risk lies solely with…
12 Effective Ways to Promote Your FinTech App
The word FinTech is comprised of two words: Finance + Technology. With India moving towards both financial as well as digital literacy, demand for FinTech…
An(t)ecdote: How Hotstar helped Swiggy satisfy it’s growth hunger?
There’s an old saying- “The thirsty goes to the well, the well doesn’t go to the thirsty”. In marketing, however, it’s the other way round….
Times of India Hyderabad Advertising for E-commerce brands
Times of India is one of the most popular English daily newspaper in Hyderabad. Advertising in Times of India would help advertisers to reach to…
Times of India Hyderabad Advertising for BFSI brands
Times of India is one of the most popular English daily newspaper in Hyderabad. Advertising in Times of India would help advertisers to reach to…