YouTube is employing artificial intelligence (AI) to enable advertisers to automatically target content associated with significant sporting events on its platform.
Using AI technology from its parent company Google, YouTube has introduced ‘Spotlight Moments,’ which can automatically identify the most popular videos related to noteworthy events or incidents, be it a Fifa World Cup final, a historic upset, or an incredible display of skill.
Advertisers can then use Spotlight Moments to deliver their creatives through automatically generated and continuously updated playlists, aiming to connect their brand with specific moments in sports and reach a specific demographic. This AI-powered technology is not limited to sports but also extends to news and entertainment content.
AI has historically been used to create engaging highlights by combining computer vision, audio recognition, and statistical analysis. Now, YouTube’s application of AI simplifies the process for advertisers to insert ads into the most popular videos related to any topic, increasing the scope of marketing campaigns and enhancing efficiency compared to manual monitoring.
In essence, AI enhances YouTube’s appeal to advertisers and gives it a competitive edge over other digital platforms.
