Ind vs Pak is one of the most anticipated sporting events in the world, and brands are always eager to capitalize on the excitement by advertising during the match. However, it can be difficult to celebrate an Indian victory without offending Pakistani fans. Here are five brands that managed to do it tastefully.
Cleartrip
Clear Trip chose to promote their brand in a respectful manner that didn’t involve putting down their competitors. Instead, they encouraged people to embrace a spirit of not celebrating anyone’s losses.
Lifebuoy
Lifebuoy used the match as an opportunity to talk about the importance of hygiene. The ad featured fans from both teams washing their hands together, to promote the message of unity and good health. This is another great example of how to create an ad that is both relevant to the event and respectful to both teams. The ad does not mention either team’s victory, but instead focuses on a message that is important to all fans
Flipkart
Flipkart turned their ad into bingo tickets with QR codes. Fans could scan the QR codes to win prizes, regardless of which team they supported. This is a clever way to engage fans and create excitement, without favoring one team over the other. The ad also shows that it is possible to be creative and innovative when advertising during sporting events.
KitKat
KitKat opted for a considerate approach in their advertising, avoiding any provocative statements or actions that might have been disheartening to the other team. Instead, they expressed their hope and support for our victory through prayers.
